Get All Access for $5/mo

Aditya Birla Boosts Stake in WROGN to 33% with INR 75 Cr Investment Founded in 2014 by Anjana and Vikram Reddy, WROGN is a leading casual and activewear brand, leveraging Virat Kohli's influence and offering apparel, footwear, and accessories through outlets and e-commerce partnerships.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

WROGN

Men's apparel brand WROGN has raised approximately INR 75 crore (around USD 9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL), increasing ABDFVL's stake in the brand from 17.10% to 32.84%, according to a stock exchange filing.

This investment marks ABDFVL's growing interest in expanding its portfolio of digital-first fashion brands.

Earlier, in June, WROGN secured an additional INR 125 crore (around USD 15 million) from TMRW House of Brands, an Aditya Birla Group company, which acquired a 16% stake in the Bengaluru-based brand. The investment valued WROGN at around USD 105 million.

With the raised funding, WROGN aims to enhance its leadership position on platforms like Myntra and further expand its offline and direct-to-consumer (D2C) presence. The goal is to scale the brand to INR 1,500 crore in revenue over the next five years.

WROGN, founded in 2014 by Anjana and Vikram Reddy, has become a leading name in casual and activewear, leveraging the influence of cricketer Virat Kohli. The brand offers a wide range of apparel, footwear, and accessories through exclusive brand outlets and partnerships with major e-commerce platforms.

Since its inception, WROGN has raised about USD 90 million from investors such as Accel, Flipkart, Virat Kohli, and Sachin Tendulkar. Flipkart, which is also an investor in competing brand HRX, participated in WROGN's Series F round in November 2020, further boosting its growth trajectory.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Multiples Private Equity Leads INR 1000 Cr Funding in Shubham Housing

With the raised funds, the Gurugram-based platform aims to propel its growth trajectory, diversifying its product offerings and strengthening its national footprint.

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

News and Trends

Former Cleartrip CEO Ayyappan R Eyes Quick Commerce with FirstClub

After stepping down as Cleartrip's CEO earlier this year, Ayyappan brings his expertise from leading positions at Flipkart, including his role as chief business officer at Myntra.

Growth Strategies

Amazon To Improve Services In Tier II, III Cities: Samir Kumar, Country Manager

The bigger share of our business is coming from Tier II,III and beyond, says Samir Kumar, country manager, Amazon India

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.