Anaita Shroff Adajania Joins Fashion Platform ZILO as Style Director and Equity Partner ZILO users will be able to access Adajania's curated selections through a dedicated section on the app.
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Mumbai-based fashion-tech platform ZILO has announced a strategic partnership with celebrity stylist and fashion editor Anaita Shroff Adajania, who joins the company as Style Director and equity partner.
As part of her expanded role, Adajania will oversee style direction across the platform, including curating exclusive edits, developing trend-focused collections, and onboarding new brands. She will also work closely with ZILO on a weekly basis to shape consistent, wearable fashion selections designed for everyday use.
ZILO users will be able to access Adajania's curated selections through a dedicated section on the app. The edits are intended to translate high-fashion and runway trends into accessible, practical outfits. Customers can shop complete looks, try curated pieces at home, and return items instantly, aligning with the platform's quick-commerce model.
Anaita Shroff Adajania said, "Investing in ZILO feels like a natural decision because of its clarity of vision; combining speed, accessibility, and a strong editorial point of view. This strategic partnership allows me to translate the world of high fashion and celebrity styling into curated, everyday edits that consumers can explore and shop instantly."
The collaboration comes as ZILO looks to deepen its editorial-led fashion experience while maintaining rapid delivery timelines. By bringing a well-known fashion authority into both a creative and ownership role, the company aims to narrow the gap between expert styling and instant commerce.
Founded in 2025 by former Flipkart and Myntra executives Padmakumar Pal and Bhavik Jhaveri, Mumbai-based ZILO operates as an AI-powered quick-fashion platform. The company delivers curated apparel, footwear, and accessories from more than 250 brands within 60 minutes in select urban markets.
ZILO uses a hybrid supply model combining dark stores and brand outlets, offering services such as home trials, instant returns, and personalised recommendations.
