ApnaKlub Raises $10 Million in Series A Funding from Tiger Global The round follows the $4 million round the startup raised from Sequoia India's Surge, Blume Ventures, Whiteboard Capital and Flourish Ventures in August 2021

By S Shanthi

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

ApnaKlub, an FMCG wholesale platform for low population density markets, has raised $10M in Series A funding from Tiger Global. This follows the $4 million round they raised from Sequoia India's Surge, Blume Ventures, Whiteboard Capital and Flourish Ventures in August 2021.

The funding will be used to deepen infrastructure in key states, expand the platform from 5000 to 20,000 partners and build out the credit product.

ApnaKlub, incubated with Whiteboard Capital in 2020 by Shruti and Manish, focuses on social sellers and kirana-store owners from Tier II and Tier III cities. With ApnaKlub, a user can digitize their wholesale business as a rural wholesaler or expand their business as a shopkeeper.

"ApnaKlub helps retailers and traders in Tier II and Tier III cities of India to leverage their collective demand and geographic presence, into a flourishing retail business, which provides greater consumer choice and delight, by providing access to a wider range of products at comparable margins, as well as better credit and logistics terms than status quo," said Shruti, co-founder and CEO, ApnaKlub.

ApnaKlub allows anyone with a smartphone and an entrepreneurial drive to earn supplemental income by aggregating demand and supplying FMCG goods to retail (kirana) stores in their local community. The startup takes care of order aggregation, transport, inventory handling and provides a zero capital model.

"Indian CPG retail is a $100 Billion opportunity and kirana stores own the majority of current distribution channels. ApnaKlub is arming retailers and brands with the digital supply chain and credit tools to win across online and offline channels. Shruti and Manish have built a rapidly growing platform based on deep customer insights," said John Curtius, partner, Tiger Global.

With ApnaKlub, wholesalers increase profits and sale volumes by winning over a large share of their customer's wallet and get access to over 1000 SKUs, said the company in a statement. New wholesalers get training, inside knowledge of the market and a zero money investment model.

"ApnaKlub brings the convenience of digital wholesale supply to tier 2 & tier 3 smartphone users. It also creates opportunities for regional brands to list their products and earn better by reaching a wider audience across India," said Manish, co-founder and COO, ApnaKlub.

S Shanthi

Senior Assistant Editor

Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. 

 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Leadership

International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

Growing a Business

The Owners of This Texas Farmers Market Took a Big Gamble. Here's How It Paid Off Bigger Than They Dreamed.

A Texas farmers market educates customers about the importance of shopping local for a healthy lifestyle and an even healthier small business community.

News and Trends

The Transformative Power Of Entrepreneurial Households In Shaping The Future Of The Indian Economy

According to the report, India's 247 million entrepreneurial households drove an $8.8 trillion transaction value in FY23 unleashing a new economic landscape.

Thought Leaders

8 Reasons Why We Need Entrepreneurs Now More Than Ever

Entrepreneurship is the driving force behind the global economy's growth. Now more than ever, we need new entrepreneurs to spur innovation.

News and Trends

Kaynes Semicon To Invest INR 4,000 Crore On OSAT/ATMP

The investment is expected to create around 1,000-plus jobs