Aramya Parent DSLR Technologies Secures INR 80 Cr in Series A Round Existing backers Z47 and Accel India led the Series A funding round.
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DSLR Technologies, which operates the ethnic wear brand Aramya, has raised INR 80 crore (around USD 9 million) in its Series A funding round from existing investors Z47 (formerly Matrix Partners India) and Accel India.
According to regulatory filings from the Registrar of Companies (RoC), the company's board approved a special resolution to issue 10,928 Series A compulsorily convertible preference shares at an issue price of INR 73,207 per share to raise the capital. Z47 and Accel India invested INR 40 crore each as part of the round.
The fresh funds will be used for business expansion, meeting working capital requirements, strengthening the balance sheet, and providing flexibility to support future growth initiatives.
Founded by Ankush Goyal, DSLR Technologies operates Aramya as a direct-to-consumer brand focused on women's ethnic apparel. The brand blends traditional handcrafted techniques such as block printing, bandhani, and ajrakh with fabrics including pure cotton and linen-cotton blends.
Following the latest allotment, Z47 and Accel India will each hold a 20.77% stake in the company.
Z47 and Accel India have backed Aramya and its parent company since the early stages. This marks their third investment in the startup after co-leading a USD 7 million seed round and participating in a USD 2.24 million pre-Series A round in December 2024.
