Banking On the Fanfare, Mattel To Launch Fast & Furious NFT Collection The latest edition of 'Hot Wheels NFT Garage' will bank on the success of the action saga comprising of 10 films, one spinoff, two short films, and one television series.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Mattel

Within a span of a month, Mattel, the popular American toy manufacturer, unveiled its second non-fungible collection, this time for the Fast and Furious franchise fans. The latest edition of 'Hot Wheels NFT Garage' will bank on the success of the action saga comprising of 10 films, one spinoff, two short films, and one television series. The announcement was made just ahead of the theatrical release of FastX, the final installment in the saga.

The Fast & Furious collection will comprise 19 iconic cars from the franchise, including Dominic Toretto's 1970 Dodge Charger R/T and 1970 Chevrolet Chevelle SS, Brian O'Conner's 1969 Camero, and Suki's Honda S2000. The collection will be available from May 22.

"Unbreakable bonds and high-octane adventure drive the Fast & Furious Saga. We're celebrating the return of this cinematic phenomenon with a virtual collectible feature drop, including awesome digital replicas from across the series," read the official website.

The card rarities are categorized as 'common', 'uncommon', 'rare', and 'super rare'. The NFTs will go live on the Flow Blockchain and will be available for USD 20. Each pack will have seven NFTs- three 'common', two 'uncommon', one 'rare', and one 'super rare'.

Following the phenomenal craze the franchise witnessed with Suki's pink convertible, buyers who will collect all 19 cars by September 13, 2023, will stand a chance to win a customize ultra-rare version of the Honda model.

Prior to this, Mattel made launch and partnership announcements for Barbie and Transformers.

ALSO READ: Barbie x Boss Beauties: Bringing More Women to Web3

Paromita Gupta

Entrepreneur Staff

Freelancer

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Science & Technology

We Spent a Decade Building Virtual Worlds — What We Discovered Could Reshape the Future of Business

What we learned about scale, AI and ownership when we tried to connect thousands of people in real time.

By Herman Narula
Growing a Business

This One Leadership Move Will Transform Your Team's Loyalty and Performance

Most leaders focus on technical skills, but this lesser-known trait quietly shapes team loyalty, engagement and long-term performance.

By Alison Stevens
Science & Technology

The Hidden Dangers of Using Generative AI in Your Business

Rushing to adopt generative AI can derail your business. Here's what leaders need to know.

By Majeed Javdani
Growing a Business

I've Helped Over 1,000 Brands With Their Marketing — Here Are 11 Social Media Secrets Every Business Should Be Using in 2025

I've spent years working with thousands of brands across industries. If you're a business owner looking to get more out of your social efforts without wasting time or money, you're in the right place.

By Neil Patel
Side Hustle

7 Ways Ecommerce Is Helping People Rebuild Their Lives

Ecommerce is more than just a business model. For many, it's about finding stability, freedom and a way to feel in control.

By Polina Beletskaya