Cactus Partners Leads USD 17 Mn Funding in Showroom B2B Apparel Platform The round also saw participation from Zephyr Peacock, Jungle Ventures, Accion Ventures, NBD Ventures, Lighthouse Canton, and Alteria Capital.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Delhi NCR-based apparel supply chain platform Showroom B2B has raised USD 17 million in a mix of equity and debt, led by Cactus Partners.
The round also saw participation from Zephyr Peacock, Jungle Ventures, Accion Ventures, NBD Ventures, Lighthouse Canton, and Alteria Capital.
This follows a pre-Series A round in October 2023, when Showroom B2B raised USD 6.5 million led by Jungle Ventures, with backing from Accion Venture Lab and other investors.
Founded in 2020 by Abhishek Dua and Shubham Gupta, Showroom B2B offers a tech-enabled, end-to-end "phygital" supply chain for unbranded apparel. The platform connects manufacturers with small retailers through both an app and physical experience stores.
Its services include AI-driven sourcing, curated collections, quality assurance, logistics, and credit. The brand operates across apparel categories such as denim, knits, wovens, and kidswear, combining in-house manufacturing with a network of audited partner factories.
The newly raised capital will be used to expand Showroom B2B's technology-led supply chain, enhance enterprise partnerships, and scale sourcing and manufacturing capabilities across India.
It will also support platform upgrades to handle more complex requirements from large-format and institutional retail customers.
This investment marks the 12th from Cactus Partners' maiden fund, which closed its first fund in February 2024 with a total corpus exceeding INR 630 crore.
