Creating the 'City Of Joy' Snehdeep Aggarwal, chairman of Bhartiya Group, has built Bhartiya City– a project built on the concept of a 15-Minute City– a residential urban concept in which most daily necessities can be accomplished by either walking or cycling from residents

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Growing up in the close-knit society of Amritsar shaped the vision behind Snehdeep Aggarwal's voracious entry into the real-estate business.

"I grew up in Amritsar and have very fond memories of a close-knit society. Everything one needed was within 10 minutes reach. When I was setting up the fashion business, I used to travel to various countries, especially across Europe. The beautiful cities and the public realm really fascinated me. I used to observe and see how good urban design creates beautiful environments both aesthetically and socially. It was nice to see how people could walk, cycle, shop, celebrate in a planned way and yet co-exist almost organically," said Snehdeep Aggarwal, chairman of Bhartiya Group.

When Bhartiya Group got an opportunity to foray into real-estate business, Aggarwal was excited about the idea of creating a good life inspired by his life experiences. "The more I thought, the clearer it became that we will have to build a complete ecosystem to create the vision I had of a good life. So, we decided to build a whole city–without any prior experience, we decided to create Bhartiya City–only with a strong vision of a good life. We call it the City of Joy."

Today the best cities in the world are aiming to become 15-minute cities. Bhartiya City has been designed on the same principle. It is a smart and sustainable city spanning over 130 acres that comprises homes, school, Leela Hotel and residences, an IT Park, a mall all built around a city center and Central Park. The entire city is connected via walking and cycling tracks. "We worked with the best master planners across the globe for almost six years to design this vision. We brought together master planners, architects, landscape designers, urban planners to create this holistic experience where every detail is planned."

Traditionally cities were formed alongside rivers or trade routes and Bhartiya City is built around a city center. "The city center is the thriving commerce and business center comprising a mall, one of the largest convention centers in Bangalore, Leela Hotel and a Central Park."

The pandemic has been harsh on the hotel and travel industry. With things going back to normal, the sector is slowly reviving. "The sector came under intense downward pressure with many shutting shop in the initial and second phase of the pandemic. It has now witnessed a quick ramp up led by leisure demand due to relaxed restrictions, good vaccinations and pent-up demand. Since then, the hotel industry demand has recovered at a sharper pace with occupancy and room rates showing good trends across all hotel categories with business travel and MICE leading the way. We expect a healthier trend going ahead in FY 22-23 with the opening of scheduled international flights."

Shrabona Ghosh


A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


7 Ways to Create a Seamless Marketing Campaign Across All Platforms

Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts.

News and Trends

How an Engineering Leader Is Bridging Tech Divides With Innovation, Empathy And Visionary Leadership

Valliappan "Valli" Narayanan's journey began in the humble setting of a small Indian town. The simplicity of his upbringing, coupled with an innate curiosity for mathematics and technology, laid a strong foundation for his future pursuits.


The Insane Journey of Creator Prajakta Koli

The YouTube sensation has not only forayed into films and social and environmental advocacy but also turned an entrepreneur with selling her merchandise at the online store Merch Garage

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.

Starting a Business

How Can You Make Sure Your Business Will Survive Anything? Try These 3 Proven Strategies

No matter how uncertain the economy is, you can survive anything as long as you prepare. Here are a few strategies to consider.