You can be on Entrepreneur’s cover!

Curefit Forays Into Ready-To-Eat Segment; Launches Two Variants The products have a shelf life of 12 months and are easy to store

By Debarghya Sil

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Curefit

Health and fitness startup Curefit on Thursday announced the launch of its ready-to-eat products under its healthy food delivery vertical—Eatfit. This range of products includes an offering of healthy easy-to-prepare food options. The company claims the food options are 100 per cent safe and free of chemicals and are pocket friendly.

Currently, the ready-to-eat products that are priced between INR 100 to INR 150, are available for ordering in Bangalore, Delhi and Hyderabad via the Curefit app or on Swiggy and Zomato. While the two variants being launched are Rajma Masala and Dal Makhani, Eatfit plans to expand its range in the next six to nine months to include around 13 varieties. The products have a shelf life of 12 months and are easy to store and stock. The company said these products have been manufactured in conjunction with Tasty Bites.

Speaking on the launch of this new offering, Ankit Nagori, co-founder, Curefit, said: "Today convenience is highly prized as people are hard pressed for time. However, it is also important to never compromise on the food we consume. As a consumer-first health brand, Eatfit seeks to constantly develop new offerings that are not only healthy and convenient for our customers but are also packed with flavour. Our Ready-to-Eat products are specifically designed to deliver on this. With this range of food, we hope to gain greater acceptance and household penetration, especially at a time when home-cooking is at the forefront."

Curefit Healthcare is a holistic integrated healthcare platform founded in 2016 by Mukesh Bansal and Ankit Nagori to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels.

Debarghya Sil

Entrepreneur Staff

Former Correspondent

News and Trends

Healthcare Startup Medulance Raises USD 3 Mn in Series A Led by Alkemi Growth Capital

The Delhi-based platform aims to deploy the funds to increase its presence across the country while focusing on emergency management technology.

Growing a Business

Demand For This Workforce Is Soaring – Here's How You Can Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Top platforms and practical tips for capitalizing on specialized independent talent.

News and Trends

Nikhil Kamath's WTFund Invites Applications from April 15 from Young Entrepreneurs

The new sector-agnostic fund will offer a package including a non-dilutive grant of INR 20 lakh and will enable founders to retain full equity in their ventures.

Growing a Business

5 Entrepreneurial Mindsets That Drive Success

Here are the mindsets shared by the most successful entrepreneurs.

Growing a Business

This Revolutionary Tool Will Streamline Your Sales and Workload — Here's How You Can Harness It Today.

Custom GPTs are revolutionizing sales operations in 2024 by enabling personalized automation that boosts efficiency and conversions. These tailored AI solutions enhance customer interactions and streamline workflows, marking a significant advancement in sales technology.

Diversity

Representation In AI Development Matters — Follow These 5 Principles to Make AI More Inclusive For All

Four out of five leaders and other execs want to learn more about how to use AI in their professional roles, but how can you craft it to also make diversity and inclusion a collective North Star?