D2C Unicorn Mamaearth Founders Pitch to Jury at 'Dolphin Tank' as Part of Their New Campaign The campaign sees Mamaearth co-founders Ghazal and Varun Alagh pitch to a jury of kids, called 'Dolphins' at the Dolphin Tank, offering their shares in exchange for goodness

By S Shanthi

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company Handout

Founders of D2C unicorn Mamaearth have announced to offer their personal shares in exchange for goodness as part of a campaign title I Pledge Offer. The campaign sees Mamaearth co-founders Ghazal and Varun Alagh pitch to a jury of kids, called 'Dolphins' at the Dolphin Tank, offering their shares in exchange for goodness.

The shares will be gifted to people who participate in the initiative and share their goodness stories.

In the campaign video, they act as pitchers and present their goodness initiative to a jury, called dolphins, played by 5 children, including Junior the couple's son. The pitch starts with choosing goodness in products by making them toxin-free and using natural ingredients. The dolphins in the jury look captivated by the founders' unique initiatives and they inquire about the pitch's offer and objective. Varun and Ghazal, respond that they want people to choose goodness every day and submit entries of their good actions, in exchange, stand a chance to win personal shares from the founders.

Commenting on the initiative, Ghazal Alagh, co-founder and CIO, Mamaearth said, "We at Mamaearth are firm believers in goodness inside everyone and that was the seed for the I Pledge Offer campaign. Goodness being at the core, we conceptualized this with children as they are the epitome of genuine goodness. We created the Dolphin tank with children to bring alive the genuine goodness of the initiative along with making it fun. We call these kids- Dolphins and Varun and I pitch our goodness idea to these kids."

She also added that with this campaign, the team wants to encourage its audience to use their good deeds to benefit society.

S Shanthi

Senior Assistant Editor

Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. 


Related Topics

News and Trends

Figr Raises $250,000 In Pre-Seed Funding

In an official release the company said it plans to use the new capital to grow its engineering team and continue to evolve its product to solve different parts of the design process


Survival Kit for Solopreneurs: 5 AI Tools to Maximize Productivity

The entrepreneurial journey is not a straightforward one. Rather it requires the founder to don multiple hats for marketing, sales, ideation, content curation, and raising funds. Solopreneurs of today are being molded to lead the businesses of tomorrow. And they do require some helping hands in the form of artificial intelligence.

Starting a Business

16 Accelerators Designed to Fast-Track Small Business Founder Success

If you want to start up, level up, or scale up, look into these accelerator programs being offered by the big businesses on our Champions of Small Business list.

Business News

These NYC Roommates Created a Fake Restaurant and Accidentally Garnered a 2,000-Person Waitlist — So They Opened a Pop-up for Real.

The Gen Z'ers dubbed their apartment "Mehran's Steak House" on Google Maps during the pandemic.

Business Ideas

105 Service Businesses to Start Today

With this many ideas to choose from, you have no excuse not to get started today with your own service business.

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.