Get All Access for $5/mo

Female Hygiene Startup Sirona Acquires IMPOWER in an All-cash Deal It targets revenue of 50 crores for IMPOWER in three years

By S Shanthi

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

Femtech startup, Sirona, has announced its foray into the women safety segment. The company has acquired the women's safety brand - IMPOWER from Donna FMCG Pvt. Ltd. in an all-cash deal for an undisclosed amount. IMPOWER is known for its online best-selling range of pepper sprays.

Commenting on the announcement, Deep Bajaj, co-Founder and CEO, Sirona said, "At the core of Sirona, lies a deep passion to talk about unaddressed feminine hygiene issues that women face & solve them with our unique products. With International Women's Day around the corner, we thought of moving beyond the tokenism of putting out a post and instead of picking another neglected area - women safety and offering solutions there. In IMPOWER, we saw a brand that shared our philosophy and was as committed to driving on-ground impact. We look forward to having IMPOWER on board! "

This expansion in its product portfolio, around International Women's Day, with IMPOWER's pepper spray strengthens Sirona's commitment to empowering women and makes it one of the only few brands solving both unaddressed feminine hygiene and women's safety issues, the startup said in a statement. Post its recent fundraise of INR 100 crore from the Good Glamm Group, the company is bullish on strategic acquisitions and scaling growth to hit the 500 crore revenue mark within the next 3 years.

Talking about the acquisition, founders of IMPOWER, Akshay Dua & Tanisha Pant said, "With IMPOWER, we want to make every woman feel safe and have the freedom to step out without worry. Sirona has made great strides in the feminine hygiene category. Deep and his team has made lives simpler for women with their innovative products - the majority of which are habit-changing products but have been adopted at a mass scale, we need similar adoption for IMPOWER and hence the alliance. We believe Sirona hygiene is the perfect place for IMPOWER to fulfill its mission!"

Sirona offers many products like PeeBuddy, which is a "stand and pee' device for women to pee in dirty toilets, Herbal Feminine Pain Relief Patches, Anti Chafing Rash Cream for rashes in intimate areas, Period Stain Remover, Oxo-biodegradable Sanitary & Tampon Disposal Bags, and Sirona Menstrual Cup range.

S Shanthi

Entrepreneur Staff

Former Senior Assistant Editor

Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. 

 

Side Hustle

At 16, She Started a Side Hustle While 'Stuck at Home.' Now It's on Track to Earn Over $3.1 Million This Year.

Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.

Business News

Remote Work Enthusiast Kevin O'Leary Does TV Appearance Wearing Suit Jacket, Tie and Pajama Bottoms

"Shark Tank" star Kevin O'Leary looks all business—until you see the wide view.

Health & Wellness

I'm a CEO, Founder and Father of 2 — Here Are 3 Practices That Help Me Maintain My Sanity.

This is a combination of active practices that I've put together over a decade of my intense entrepreneurial journey.

Growing a Business

Why 'Founder Mode' is Not a One-Size-Fits-All Solution to Leadership

The founder-driven approach can boost a business's growth, but transitioning from "founder mode" to a balanced leadership style is essential for sustained success and scaling.

Growing a Business

PR vs. Marketing — Which One Delivers Better ROI for Your Business?

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget.

Business News

San Francisco's Train System Is Still Run on Floppy Disks. It May Finally Get an Upgrade.

Officials approve a $212 million plan to replace its wildly outdated train control system.