Festive Season Sees 20% Surge in Job Postings Across Key Sectors: Report Logistics and operations led hiring with a 70% increase in job postings, driven by quick commerce growth. Retail and e-commerce saw a 30% rise, while hospitality expanded by 25%.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

freepik

Professional networking platform apna.co has witnessed a 20% year-on-year increase in job postings this festive season, totaling 2.16 lakh positions across logistics, e-commerce, and hospitality. This boost reflects a strategic rebound as businesses seek to drive higher consumer engagement following a slowdown due to summer and election periods. According to apna.co, companies are committed to surpassing last year's sales, fueling the demand for skilled hires.

Logistics and operations emerged as the frontrunners in hiring, recording a substantial 70% rise in job postings, supported by the rapid growth in quick commerce. Retail and e-commerce followed closely with a 30% increase, while the hospitality sector expanded by 25%.

Industry giants like Rapido, Delhivery, Ekart, and Shiprocket collectively listed over 30,000 openings for key roles, including warehouse managers, logistics associates, and delivery drivers, underscoring the increased demand for logistics personnel to manage the festive rush.

Nirmit Parikh, Founder and CEO of apna.co, explained, "At Apna, we typically start preparing for the festive season two months in advance. This year, anticipating a 20-25% surge in consumer demand, we initiated preparations even earlier to build a robust talent pipeline."

The retail and e-commerce sector has added approximately 18,000 roles for positions like Category Growth Managers, Sales Associates, and Customer Support Managers to enhance the consumer experience. In the hospitality sector, nearly 14,000 jobs were created, with quick-service restaurant (QSR) leaders like Jubilant Foodworks, Swiggy, and Zomato ramping up hiring to meet customer demand.

This hiring trend is notable not only in metro cities like Bangalore, Delhi-NCR, and Mumbai but also across tier-2 and tier-3 cities. Urban hubs such as Lucknow, Ahmedabad, and Bhopal have seen a 25% growth in job postings, driven by increased urbanisation and a surge in quick-service restaurants.

Parikh added, "Our targeted, sector-specific campaigns have enabled us to support hiring across logistics, e-commerce, and quick commerce, filling crucial roles and simplifying recruitment for our partners. Our success this season highlights Apna's dedication to addressing India's hiring needs."

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Marketing

The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.

Leadership

Your Employees Need More Than Paychecks and Perks — Here's What They Really Want

In an era where remote and hybrid work arrangements are reshuffling traditional office dynamics, thoughtful, personalized benefits are becoming a powerful differentiator. The bottom line is really simple: If you want to support your employees, address their long-term financial needs.

Business News

'This Has to Stop': JPMorgan CEO Jamie Dimon Outlines How to Run a Successful Meeting

In his annual letter to shareholders Monday, the JPMorgan CEO wrote that meetings have the potential to slow a business down.

Business News

Indie Bookstore Goes Viral After Hundreds of Customers Line Up to Help Move Its Inventory to a New Location — One Book at a Time: 'Book Brigade'

Serendipity Books is holding its grand opening event on April 26 to coincide with Independent Bookstore Day.