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Flipkart, Hang, and Polygon Labs Join Forces For a Web3 Loyalty Program The loyalty program, FireDrops2.0, will be powered by Hang and will aim at transforming user-brand engagement for Flipkart users with Polygon Labs providing the underlying NFT technology for a better user experience

By Paromita Gupta

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Polygon Labs, a blockchain protocol, announced it was partnering with e-commerce giant Flipkart and loyalty platform Hang to introduce a Web3-powered loyalty program with the aim of introducing millions to the Web3 space.

The loyalty program, FireDrops2.0, will be powered by Hang and will aim at transforming user-brand engagement for Flipkart users. The users will be rewarded with experiences and will be incentivized through gamification related to their preferred brands. Users will also be able to earn membership passes, lifetime discounts, and more.

"By integrating Web3 and NFTs into brand loyalty programs, we are revolutionizing brand marketing, storytelling, and customer engagement. As India's homegrown e-commerce marketplace, which is constantly innovating, we recognize the value of customer loyalty and, more importantly, the emerging space of Web3 loyalty. We are excited to partner with one of the best in the space for this innovative brand-first rewards and loyalty program," said Naren Ravula, VP, Head of Product Strategy and Deployment, Flipkart.

Polygon Labs will be providing the underlying NFT technology for a better user experience. The usage of NFT technology will make ownership and redemption of rewards easy, thereby making way for new revenue streams for brands. Furthermore, this will encourage customers to actively take part in the program.

"The world's most innovative brands, like Flipkart, have a monumental opportunity to redefine how they connect with their customers and build loyalty. The best programs of the future will be gamified, personalized, and Web3-enabled. The next generation of loyalty is here, and we are excited to partner with Flipkart to bring it to the masses," said Matt Smolin, CEO and founder, Hang.

Flipkart customers can join the waitlist to gain early access to the FireDrop2.0 program.

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at 
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