Fresh Produce Platform Pluckk Plans USD 11 Mn Funding Round The fresh capital is expected to support aggressive growth plans, service interest obligations on debentures, and meet broader corporate requirements.

By Entrepreneur Staff

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Pluckk

Mumbai-based fresh produce platform Pluckk is preparing to raise INR 100 crore (about USD 11 million) in a new funding round led by existing backer Euro Gulf Investment, according to regulatory filings.

Company filings with the Registrar of Companies show that Pluckk's board approved a special resolution to issue 3,471 Series C compulsorily convertible preference shares at INR 2,88,112 each.

The fresh capital is expected to support aggressive growth plans, service interest obligations on debentures, and meet broader corporate requirements. Based on estimates, the new allotment could value the company at around USD 58 million post-investment.

Founded in 2021 by Pratik Gupta, Pluckk runs a farm-to-fork platform delivering fresh produce and lifestyle-focused food items directly to consumers. Its portfolio includes vegan products, low-carb options, and items marketed around gut health and immunity.

Before the proposed round, the company had raised about USD 15 million in funding, including a USD 5 million seed round from Exponentia Ventures. Pluckk has also pursued expansion through acquisitions, buying DIY meal kit platform KOOK for USD 1.3 million and nutrition brand Upnourish for USD 1.4 million.

For the financial year ending March 2025, Pluckk reported revenue of INR 85 crore, roughly double the previous year's figure. However, losses widened to INR 55 crore from INR 41 crore in FY24. The company attributed revenue growth to increased demand for fresh and clean-label offerings such as meal kits, cold-pressed juices, plant protein bars, and frozen berries.

Pluckk said it continues to invest in farm sourcing, product development, and AI-enabled technology to enhance customer experience, maintain quality at scale, and improve pricing.

The company operates in a competitive online fresh produce market alongside Gourmet Garden and Kisankonnect.
Entrepreneur Staff

Entrepreneur Staff

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