Get All Access for $5/mo

[Funding Alert] Samsung Venture Leads $3 Mln Round In Sourav Ganguly-backed Flickstree The new funds would be used to create and aggregate more content as they look to solidify their presence in India as well as expand to certain international markets, on board advertisers, hire more talent and develop their technology further.

By Debroop Roy

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Flickstree Co-Founders Rahul Jain, Nagender Sangra and Saurabh Singh (L-R)

Flickstree, an artificial intelligence-powered video publisher network, has raised $3 million in a Series A round led by Samsung Venture Investment. LionRock Capital, Accretio Investments, Venture Catalysts, angel investor LD Sharma and SOSV were among the others who also participated in the round.

Sourav Ganguly, former captain of the Indian men's cricket team and currently the president of the Board of Control for Cricket in India, has been one of the company's early backers.

Founded in 2015 by Saurabh Singh, Rahul Jain and Nagendra Sangra, the Mumbai-based start-up helps publishers such as Samsung and Xiaomi offer engaging content through their respective video platforms and monetize it by embedding the Flickstree network.

The new funds would be used to create and aggregate more content as they look to solidify their presence in India as well as expand to certain international markets, on board advertisers, hire more talent and develop their technology further.

Cashing In On the Video Boom

After the spectacular entry of Reliance Jio made data several times cheaper and more accessible to Indians living across cities, especially the smaller ones, video consumption went on an overdrive.

According to co-founder and chief executive officer Singh, when the video boom happened, plenty of publishers also wanted to cash in but content acquisition or even aggregation turned out to be an expensive affair. Many of them didn't have the technology to stream video content.

"So we said that we will solve this massive worldwide problem for publishers," Singh told Entrepreneur India.

The company said it currently works with over 100 publishers and has over 50 million users. Publishers like Samsung use the network through a pre-installed application on the phone.

Building Tech, Creating Content

The company spent a considerable amount of time building the technology that powers the network, and at the time worked with content creators to aggregate and offer the right kind of videos to the customers. Through AI, the network detects a customers' interests and offers curated content accordingly.

Since last year, Flickstree has also started producing its own content, which Singh said was non-fiction, so the costs aren't too high. A big chuck of their content is available in ten regional Indian languages, ensuring that they cater to the growing video demand in smaller cities.

Singh said the division in terms of consumption was 60-40 in favor of non-metro cities while the Hindi belt consisting of Delhi, Uttar Pradesh, Rajasthan and Bihar contributed majorly to those numbers.

Monetizing Content

The monetization of content also started in 2019 with the company offering different ways of doing it.

"We largely have two kinds of content; one is entertainment which is monetized through video ads and second is shopping content which is monetized through performance marketing," said Singh.

Flickstree keeps a certain amount from the advertisers that it on boards and passes on the remaining to the respective publishers.

Albeit still early days, Singh said ever since the advertising was enabled, the company's topline has grown 100 per cent on a quarterly basis.

Plans Going Forward

Flickstree currently has about 500,000 videos and the plan is to take that to a million in the next couple of years. On the publishers' side, the targets are aggressive. Singh said he sees the publisher base growing to 5,000 in the same period.

In terms of monthly active users, it is about 10 million currently.

"For us, the good thing is we can crack one large publisher and most of their users consuming content come on our platform because they're embedding. So, the number can actually go higher but from our target perspective, we are targeting about 70 odd million users in the next two years," said Singh.

Internationally, the company is already doing some business in Singapore and the Middle East but now, there will be a more concentrated effort to focus on markets such as Indonesia, Thailand and Vietnam.

Debroop Roy

Former Correspondent

Covering the start-up ecosystem in and around Bangalore. Formerly an energy reporter at Reuters. A film, cricket buff who also writes fiction on weekends.
Growth Strategies

AMD Confident About Increasing Market Share In India

The semiconductor company is positive about the business environment in India on the back of growing investments in data centers and AI, Cloud repatriation, as well as technology refresh taking place across companies on both server side and client devices

News and Trends

Indian Airlines Hopeful Of Mitigating Current Challenges

The aviation industry is at a juncture marked by changing market dynamics and rapid innovation. Airlines such as Air India, Vistara, Air India Express, Akasa Air are adopting measures to navigate through a set of impediments


7 Ways You Might Be Damaging Your Credibility as an Entrepreneur

Here are seven credibility killers entrepreneurs need to be aware of.


Here's a quick five points to decode 10 years of Kiara Advani in Bollywood

As the actress shared an emotional post on her social media while celebrating her decade-long ride as a Bollywood star, with multiple superhit films and more than 25 brand endorsements in her kitty, we look at five interesting points to encapsulate the journey of Kiara Advani.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."


Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.