You can be on Entrepreneur’s cover!

[Funding Alert] This Indian Snack Start-Up Raised $2.7 Mln Series A Bengaluru-based Samosa Singh said it would use the funds to scale up operations, increase production capabilities, and expand in multi-cities, while also entering households through a delivery via cloud kitchen model.

By Debroop Roy

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Samosa Singh
Samosa Singh Co-Founders Shikhar Veer Singh and Nidhi Singh

Snack start-up Samosa Singh has raised $2.7 million in a Series A round led by SHE Capital, the company said on Friday. The round also saw participation from existing investor Fireside Ventures as well as Equanimity Investments, Japan-based AET Fund, and the AL Trust.

Founded in 2016, the company's original objective was to reinvent the Indian snack samosa by presenting it in a variety of ways. Over 100,000 hours of research and development has resulted in samosas that are 56 percent lower in fat than their traditional counterparts, the Bengaluru-based start-up said in a statement. The brand's unique offerings include kadai paneer samosa, achaari murg samosa, and its trademark chocolate samosa.

"Passion for our product drives everything we do, and we're thrilled to have found a set of partners whose ideals align with ours," said co-founder and chief executive officer Shikhar Veer Singh.

The new funding would be used to scale up operations, increase production capabilities, and expand in multiple cities, while also allowing it to enter households through a delivery via cloud kitchen model.

"Samosa Singh was born from a simple realisation – in India, leisure time and snack foods are both inextricably linked to the country's cultural fabric. And what food better exemplifies our country than the versatile samosa. Through Samosa Singh we've found a way to strengthen this bond, and by positioning ourselves as leaders in the underpenetrated and fragmented gourmet snack market are poised for immense growth," said co-founder and chief operating officer Nidhi Singh.


SHE Capital was created to enable high-growth women-led businesses to thrive in the country. "As our first investment, Samosa Singh led by Nidhi is a great embodiment of this vision," said Anisha Singh, founder of SHE Capital.

The company has aggressive expansion plans going forward. It aims to have over a hundred cloud kitchens by the end of 2020.

"Owing to scaled entertainment avenues in the country coupled with accessibility, affordability and demand, we see Samosa Singh re-creating the local fast-food category in India in unique ways," said Yuki Kawamura, partner at AET Fund.

While Samosa Singh already has an established presence in Bengaluru and Hyderabad, it now plans to establish and consolidate its presence across South India in the coming year.

"India is ready for the next leap in great consumer brands. Samosa Singh has taken a nostalgic Indian snack & created a buying/ consuming experience that's in line with millennials' habits & attitudes," said Vinay Singh, founding partner at consumer-focused venture capital firm Fireside Ventures.

Debroop Roy

Former Correspondent

Covering the start-up ecosystem in and around Bangalore. Formerly an energy reporter at Reuters. A film, cricket buff who also writes fiction on weekends.

Employees Are Burning Out — and the Culprit Isn't What You Think

There's a type of stress that has a huge impact on employees' health, work performance and personal lives. Here's what it is and what you can do to combat it, both for yourself and your employees.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


How Corporate 'Intrapreneurs' Can Harness the Power of AI to Transform Their Businesses and Supercharge Their Careers

Corporate intrapreneurs are uniquely positioned to lead the charge in harnessing the transformative power of artificial intelligence within their organizations. Here is how and why.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business News

Google's 'Find My Device' Will Finally Roll Out to Android Phones. Here's Why It Was Delayed.

Both Android and Apple iOS users will receive unknown tracker alerts on the Find My Device network.

Business News

Elon Musk Says AI Technology Will Be Smarter Than 'Any Human' By 'Next Year'

The billionaire spoke about the rapid advancement of the technology in a livestream interview on X.