Gold Medalist Neeraj Chopra Invests In Signal A Regional OTT Platform Olympic champion Neeraj Chopra has invested in regional language OTT platform Stage. The company describes the platform as a representation of a shared commitment to safeguarding and amplifying India's diverse and rich cultural heritage inherent in regional dialects.
By Kavya Pillai
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Olympic champion Neeraj Chopra has invested in regional language OTT platform Stage. The company describes the platform as a representation of a shared commitment to safeguarding and amplifying India's diverse and rich cultural heritage inherent in regional dialects. Chopra at the event to announce the collaboration shared "Cultural preservation and pride in where we come from are woven into the fabric of our identity. My investment in Stage represents more than just a desire to rekindle the flames of our diverse regional dialects". "We will embark on a journey together to reawaken dormant languages and empower every voice, ensuring that our cultural heritage thrives in its true form through this platform," he added.
The company Stage said it has over 6 million installs and over 550,000 paying subscribers so far. Vinay Singhal, CEO, and co-founder of Stage said in a statement, "We believe in the compelling force of storytelling and the unifying potential of regional content. Neeraj Chopra's involvement adds an impactful and relevant dimension to our mission."
Platforms such as Planet Marathi, OM TV and others have not had to cut budgets since they started cautiously and have benefited from catering to region-specific audiences. Their hyperlocal content and slow start have given them time to evaluate the market. They believe catering to a specific niche has its own advantages. Many are looking to scale up and seek These smaller players do not compete with international giants when it comes to content offerings. To battle rising prices and competition, they need to adopt tiered pricing models, offering different subscription plans with varying levels of content access and features.
