Get All Access for $5/mo

Google Pay To Allow Users Delete Their Transaction History The company mentioned that switching on the personalization tab will provide users with more relevant offers and rewards based on activity within Google Pay

By Debarghya Sil

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Technology giant Google on Thursday announced it is soon rolling out a major update for its digital payment product, Google Pay for its India users, which will let users delete their personal transactions from the app.

In an official blog posted by Ambarish Kenghe, vice-president of product, Google Pay said the company is excited to give its users more choice and control to manage transaction data on Google Pay.

The company stated that from next week Google Pay app settings will provide additional controls to decide how Google Pay activity is used to personalise features within the app. All users will be asked to choose whether they would like to turn the control on or off as soon as they upgrade to the next version of the Google Pay app.

The company mentioned that switching on the personalization tab will provide users with more relevant offers and rewards based on activity within Google Pay.

Users will also be able to manage how their individual transactions and activity within Google Pay are used for personalisation by visiting account.google.com. "Here you can view and delete individual transactions and activity records that you don't want used to personalise your Google Pay experience," the statement read.

The company stressed that it values customers' privacy and keeps all their date secured. It further stated that users' personal information is never sold to anyone and their transaction history is not shared with any other Google product for targeting ads.

Unified Payment Interface (UPI) has gained immense momentum post Narendra Modi's call for demonetization since 2016. Year-on-year, UPI transaction worth has gone off the roof. In January this year, UPI registered 2.3 billion transactions worth INR 4,31,181 crore or INR 4.31 trillion according to National Payments Corporation of India which is a 3 per cent jump in volume and 3.6 per cent rise in value over December. In terms of market share, PhonePe in December dethroned Google Pay from the top spot, recording a 902.3million transactions as opposed to 854.49 million transactions in Google Pay.

Apart from this, Google has also announced that in its popular navigation tool, Google Maps, users will be able to rename missing roads via a new road editing tool. The company has made this option in over 80 countries.

Debarghya Sil

Entrepreneur Staff

Former Correspondent

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Entrepreneurs

Academic Excellence Is Not Necessary for Success in Life: Hear from the Founder of this Exciting New Digital Education Platform.

Many educational platforms are emerging these days to help people qualify for various types of entrance examinations. But what about the students who don't want to take the traditional path, the ones who don't rank among the top 10 in the classroom yet still aim high in life?

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.

Marketing

10 Effective Growth Marketing Hacks and Strategies for Your Startup

Working at a startup can feel like building a plane while you're trying to take off. Use these ten marketing tips to effectively grow and sustain your startup.