H&M Collaborates With Designer Sabyasachi For 'Wanderlust' Collection Through this collaboration, Sabyasachi aims to make his designs more accessible to a larger clientele

By Tahira Noor Khan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

H&M

Swedish fast-fashion major H&M has announced its first global collaboration with celebrated Indian couture and jewelry designer Sabyasachi Mukherjee. The new collection will sold under the label Wanderlust. The collection will be out on April 16, 2020. The high-end Indian designer wants to make designs from his eponymous stable accessible to a larger set of people.

"I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to "ready-to-wear' and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life," said Mukherjee.

Also Read: This Woman Entrepreneur Brought Back Juttis In Vogue

Sabyasachi label was launched in 1999. Today the label encompasses couture, ready to wear, fine jewellery and accessories and has five flagship stores across India.

What to expect

The Sabyasachi plus H&M collection will be offering clothes for both ladies and men, including accessories and will give a modern twist to its inspiration—Indian textile, craft and history. "Taking cues from India's rich textile, craft and history, the collection mixes modern and traditional silhouettes with a nod towards athleisure and glamping," read a statement released by H&M. It further added, "A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes."

Sabyasachi Art Foundation is founded by Mukherjee and is a tribute to his artistic mother.

The collection will be available at all H&M stores in India as well as selected H&M flagship stores around the world, and online on HM.com and Myntra.

Past Collaborations

Sabyasachi has previously collaborated with various international luxury designers and brands such as Karl Lagerfeld, Christian Louboutin, Pottery Barn, Balmain and Versace. The Indian bridal designer collaboration with the French luxury shoe label Christian Louboutin last year celebrated 20 years of Sabyasachi.

Also Read: The Luxe Designer Gauri Khan Shares Her Business Plans And Journey

Sabyasachi is also famous for his television show Band Baja Bride, where he gives a makeover to the bride to be from head to toe in his designs. The designer is also famous to have designed the bridal outfit of Indian celebrities such as Priyanka Chopra and Anushka Sharma. He also designed clothes for actor Deepika Padukone wedding functions.

Tahira Noor Khan

Former Junior Features Writer

Growing a Business

The 10 Best Podcasts Every Entrepreneur Should Listen to for Growth, Strategy and Success

Unlock your potential with the 10 must-listen podcasts for entrepreneurs, offering expert insights on growth, strategy and success.

News and Trends

Nikhil Kamath's WTFund Backs 22 Young Entrepreneurs with Grants & Mentorship

WTFund's second cohort, spanning 50+ cities, showcases startups across Tech, D2C, Edtech, Fintech, and more. Tier I drives AI/ML B2B solutions, while Tier II/III focus on vernacular-first B2C innovations.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

These Married Co-Founders Reveal How '30-Minute' and '$10,000' Rules Helped Set Their Business on Track for $1 Billion

Ankur and Aditi Daga both had family ties to the jewelry business — and their own vision for shaking up the industry in the U.S.

Side Hustle

This 31-Year-Old Spends 2 Hours Per Week On His $3,000-a-Month Passive Income Side Hustle: 'Trust Your Vision'

Hansel Moore's home office "wasn't cutting it" — so he found another place to be creative.

Business Solutions

AI is Changing Coding and This Tool Helps You Keep Up

Discover how it can save you time and headaches.