You can be on Entrepreneur’s cover!

H&M Collaborates With Designer Sabyasachi For 'Wanderlust' Collection Through this collaboration, Sabyasachi aims to make his designs more accessible to a larger clientele

By Tahira Noor Khan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

H&M

Swedish fast-fashion major H&M has announced its first global collaboration with celebrated Indian couture and jewelry designer Sabyasachi Mukherjee. The new collection will sold under the label Wanderlust. The collection will be out on April 16, 2020. The high-end Indian designer wants to make designs from his eponymous stable accessible to a larger set of people.

"I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to "ready-to-wear' and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life," said Mukherjee.

Also Read: This Woman Entrepreneur Brought Back Juttis In Vogue

Sabyasachi label was launched in 1999. Today the label encompasses couture, ready to wear, fine jewellery and accessories and has five flagship stores across India.

What to expect

The Sabyasachi plus H&M collection will be offering clothes for both ladies and men, including accessories and will give a modern twist to its inspiration—Indian textile, craft and history. "Taking cues from India's rich textile, craft and history, the collection mixes modern and traditional silhouettes with a nod towards athleisure and glamping," read a statement released by H&M. It further added, "A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes."

Sabyasachi Art Foundation is founded by Mukherjee and is a tribute to his artistic mother.

The collection will be available at all H&M stores in India as well as selected H&M flagship stores around the world, and online on HM.com and Myntra.

Past Collaborations

Sabyasachi has previously collaborated with various international luxury designers and brands such as Karl Lagerfeld, Christian Louboutin, Pottery Barn, Balmain and Versace. The Indian bridal designer collaboration with the French luxury shoe label Christian Louboutin last year celebrated 20 years of Sabyasachi.

Also Read: The Luxe Designer Gauri Khan Shares Her Business Plans And Journey

Sabyasachi is also famous for his television show Band Baja Bride, where he gives a makeover to the bride to be from head to toe in his designs. The designer is also famous to have designed the bridal outfit of Indian celebrities such as Priyanka Chopra and Anushka Sharma. He also designed clothes for actor Deepika Padukone wedding functions.

Tahira Noor Khan

Former Junior Features Writer

News and Trends

What Led Elon Musk To Postpone India Trip

'Heavy Obligations', global layoffs and huge bot operations running on the micro-blogging site X, the reasons are plenty

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

News and Trends

As a 'Different' BTC Halving Closes In, Here's What the Industry Predicts

When analyzing the past data and spikes, the price of BTC has touched an all-time high post the halving events. But this time it will be different

Growth Strategies

Tesla's Arrival in India: Igniting Growth and Innovation in the EV Market

A recent research report by Counterpoint research, says India's EV sales in expected to increase by 66 per cent in 2024, and EVs market share in passenger vehicle segment will double to 4 per cent from 2 per cent in 2023.

News and Trends

IT Firm Happiest Minds Technologies Acquires Macmillan Learning India

The deal will likely be finished by April 30 and will cost INR 4.5 crore.