#4 Ways Podcasters Can Gain More Listeners Whether you have 10 listeners or 10,000, quality is essential to gain and retain them.

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Over the last few years, the podcasting culture has risen remarkably in India. With India going digital, the listeners are also growing tremendously. Not only it is easy to get started, but it also gives you the advantage of consuming the information differently. Many entrepreneurs utilize this powerful tool to grow their business potential. However, for a podcaster, to keep the audience engaged takes a lot of hard work. Thus, podcasters should always make sure that their content is more likeable.

Entrepreneur India lists out few key tips to attract more listeners for a podcast and stay relevant.

Focus on Quality and Consistency:

Getting a podcast to "break through the cracks" and gain a following is incredibly tough. There are over 250,000 podcasts in more than 100 languages.

Jesse Kay, Speaker & Podcaster shared few key tips to help gain podcast listeners.

"The most important elements are quality and consistency. Whether you have 10 listeners or 10,000 listeners, quality is essential to gain and retain listeners. In addition, retaining quality guests to join you on your podcast with large followings is a great way to build up listeners. Having someone with hundreds of thousands or millions of followers on your show will both give credibility and increase your audience," shared Kay

Use Social Media Effectively:

When Kay interviewed Gary Vaynerchuk on his show 20under20s, he gained over 10,000 new listeners.

"Lastly, the use of social media is essential for spreading a podcast. I recently began recording my episodes on Facebook live and then distributing the audio on iTunes. This has been essential for gaining a large number of new listeners," he added.

Scaling Quality Content:

Podcast listeners have been increasing at a much higher rate compared to other forms of media, and this is truer in India, given that Indians have been warming up to podcasts only recently. The industry, however, is still at a very nascent stage, both in terms of podcasters and listeners.

Saif Omar, Co-host, The Musafir Stories (India Travel Podcast) emphasized that with any medium, quality plays an important role both in terms of content and production/presentation.

"This is even more important with podcasts given that there is usually no visual media to supplement the content. It is also highly advisable to pick a niche and try and serve a smaller audience well than go after a large listenership with a broad focus - in the long run, this will be difficult to sustain. Consistency is another factor that largely determines the 'stickiness' of your audience i.e. whether your listener tends to stick or come back to your content. Consistency goes a long way in building up a loyal listener base," said Omar.

Promote and Market Your Product:

Producing quality content consistently is only half the battle won though. Omar further added that how effectively you can promote and market your product also goes a long way in increasing listenership.

"Given the digital age that we live in, social media plays an important role in promotion as well as brand building. Actively leveraging social media platforms like Facebook, Twitter, Instagram, Google Plus, Youtube, Pinterest is highly recommended. Other ways of increasing your reach are supplementing the podcast with blog posts/microblogs or youtube previews, cross-promotion with other brands/podcasts or newsletters. Engaging influencers in your focus area is another means of reaching out to more potential listeners. However, podcasters should pick and choose the medium according to their niche and listener base," concluded Omar.

Wavy Line
Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Related Topics


The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.


9 Strategies to Help Your Employees Find Their Purpose (Or Watch Them Leave)

Purpose-driven organizations seemed like a foreign concept for many. Today, it is the key for businesses that want to stay competitive.


'That '70s Show' Star Convicted on Two Counts of Rape. He 'Drugged' His Victims.

Danny Masterson was accused of forcibly raping three women at different times between 2001 and 2003. The jury reached a verdict on two counts but was deadlocked on the third.

Business News

Raccoon Adorably Orders A Donut From Dunkin' Drive Thru: 'Little Gentleman'

The hilarious clip has garnered over 21.3 million views on TikTok.

Business News

As CEOs Head to China, Elon Musk Hailed as 'Global Idol' and Treated to 16-Course Dinner

Elon Musk, Jamie Dimon and Laxman Narasimhan are all in town for separate business matters.