JetSynthesys Acquires Casual Mobile Game EverMerge in Global Expansion Push The acquisition aligns with JetSynthesys' broader strategy to expand its presence across international markets while strengthening its gaming ecosystem.
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JetSynthesys, a digital interactive entertainment and video gaming company, has acquired EverMerge, a popular casual mobile game, from Big Fish Games Inc, a subsidiary of Aristocrat Leisure Limited.
EverMerge is a well-known title in the merge puzzle category and has generated more than USD 350 million in lifetime revenue since its launch five years ago. The game is ranked among the top 100 highest-grossing mobile games globally and continues to record strong daily active users and retention levels. Its player base is concentrated largely in the US and Western Europe, where it has maintained consistent engagement over time.
The acquisition aligns with JetSynthesys' broader strategy to expand its presence across international markets while strengthening its gaming ecosystem. The company plans to take the franchise into new regions, including India, where mobile gaming adoption has accelerated in recent years. JetSynthesys intends to draw on its experience in community-led engagement, partnerships, and data-driven growth strategies to support the game's expansion.
Rajan Navani, Chairman and Managing Director of JetSynthesys, said, "At a time when India is recognising the potential of the orange economy, pioneered by JetSynthesys, this acquisition is an important milestone. EverMerge's success across Western markets presents an incredible opportunity to expand its universe and introduce it to new audiences."
"We see tremendous potential in bridging global IPs with local insights, and our goal is to make EverMerge resonate with players across emerging markets like India through unique cultural storytelling, engagement, and technology-led innovation," he added.
Ryo Shima, Global Gaming CEO at JetSynthesys, said, "We look forward to continuing to serve EverMerge's global player community by investing in the game, expanding its content, and delivering fresh experiences that keep the gameplay fun, engaging, and evolving over time."
Founded in 2014, JetSynthesys operates across video gaming, esports, and digital content, with a presence in more than 180 countries. The acquisition further underscores the company's efforts to build a diversified and globally connected digital entertainment platform.