Kae Capital Leads USD 2 Mn Round for Healthtech Startup SuperLiving The fresh funds will be used to enhance product features, expand vernacular and culturally relevant content, strengthen its AI companion, and scale distribution across tier II and tier III cities.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

[L-R] Manavdeep Singh Grover and Gurjot Kaur, Co-founders of SuperLiving

Bengaluru-based lifestyle and wellbeing platform SuperLiving has raised USD 2 million in a funding round led by Kae Capital, with participation from All In Capital and other angel investors.

The startup had earlier secured around INR 2 crore from All In Capital in September 2025 after winning the "Elevator Pitch" event.

Founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur, SuperLiving offers an AI-powered preventive lifestyle platform covering nutrition, movement, sleep, stress, and daily habits. The platform provides bite-sized courses, vernacular content, and a 24×7 AI companion aimed at helping users build sustainable daily routines. Courses are priced between INR 99 and INR 250, without additional supplement upsells.

The startup plans to use the funding to enhance product features, expand vernacular and culturally relevant content, strengthen its AI companion, and scale distribution across tier II and tier III cities.

SuperLiving combines AI-personalised lifestyle guidance with habit-building nudges and gamified trackers across nutrition, fitness, mental wellness, and pregnancy. The platform adapts recommendations to user routines, constraints, and cultural context, analysing over 115 lifestyle parameters.

According to the startup, more than 70% of paying users come from tier II towns and beyond, just 2.5 months after monetisation, highlighting demand outside metro markets. The platform primarily targets Indian households aged 25–55, offering regionally relevant content and daily habit guidance designed for mass adoption.

With this funding, SuperLiving aims to strengthen its technology and content offerings, further expanding its reach to smaller cities and towns across India.
Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

By John Williams
Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

By Anantha Desikan
Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

By Tony Parinello
Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

By Sherin Shibu
Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.

By Athalia Monae