Lab-Grown Diamond Startup Ethera Raises INR 25 Cr From BlueStone The fresh capital will be largely used to expand its physical retail footprint.
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Lab-grown diamond jewellery startup Ethera has raised INR 25 crore (around USD 2.75 million) from jewellery retailer BlueStone, which has doubled its earlier investment in the company.
The funding comes as Ethera looks to scale its retail presence and strengthen its operations across online and offline channels.
According to the brand, the fresh capital will be largely used to expand its physical retail footprint. Within a year of starting operations, Ethera claims to have set up five retail stores across Bengaluru and New Delhi. The startup said several new stores are expected to open in the coming weeks, with additional locations already planned for later stages.
Alongside store expansion, Ethera plans to invest in improving its in-house design capabilities, upgrading its technology systems, and building brand awareness to support long-term omnichannel growth.
The startup currently launches more than 200 new jewellery designs every month, backed by internal quality control processes.
Founded in 2024 by Nitesh Jain and Sharad Arora, Ethera operates in the lab-grown diamond jewellery segment. It offers jewellery made with IGI-certified lab-grown diamonds and BIS-hallmarked gold across categories such as earrings, bracelets, solitaires, pendants, and necklaces. In addition to its physical stores, the brand has a digital platform that caters to customers across India.
Ethera competes against players such as Limelight Diamonds, Fiona Diamonds, Jewelbox, and Avira Diamonds.
