Maruti Suzuki and JETRO Join Hands to Empower Startups Across India and Japan The MoU aims to promote collaboration between Indian and Japanese startups by creating new business opportunities and expanding access to each other's innovation ecosystems.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

In a significant move to foster cross-border innovation and entrepreneurship, Maruti Suzuki India Limited has signed a Memorandum of Understanding (MoU) with the Japan External Trade Organization (JETRO).

The MoU aims to promote collaboration between Indian and Japanese startups by creating new business opportunities and expanding access to each other's innovation ecosystems.

The agreement was formally exchanged between Dr Tapan Sahoo, Executive Officer – Digital Enterprise at Maruti Suzuki, and Takashi Suzuki, Chief Director General of JETRO India. The ceremony was held in the presence of Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India.

Through this MoU, startups from India will gain access to Japan's robust startup and innovation network, while Japanese startups will be welcomed into India's vibrant and fast-growing entrepreneurial landscape. This two-way collaboration is expected to unlock new synergies in mobility, technology, and manufacturing sectors.

Startups participating in Maruti Suzuki's four flagship innovation programs—Accelerator, Incubation, Mobility Challenge, and Nurture—will be eligible to join this initiative.

JETRO will facilitate Japanese startup participation, offering them exposure to India's dynamic market and innovation-driven opportunities.

Hisashi Takeuchi remarked, "Startups are key drivers of innovation and economic growth. With this MoU, we aim to open new doors for Indian startups to explore the Japanese market and strengthen bilateral technological ties."

Takashi Suzuki added, "Maruti Suzuki is a shining example of India-Japan collaboration. This partnership will deepen our ties and foster innovation-led economic growth in both nations."

Maruti Suzuki's innovation ecosystem continues to evolve as a critical bridge between industry needs and startup capabilities. With the support of JETRO, the company is now poised to take its startup engagement global, creating a win-win for businesses in both countries.

This MoU is not just a partnership—it is a forward-looking step toward building a global startup network that thrives on innovation, mutual support, and shared vision between India and Japan.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

Business News

Meta Is Reportedly Offering Up to Nine-Figure Pay for Researchers on Its New Superintelligence AI Team

Meta CEO Mark Zuckerberg, 41, is overseeing the hiring of staff for the new 50-person team.

Entrepreneurs

How Starting an Entrepreneurial Career at the Age of 18 Helped my Business

During the early years of in engineering, the entrepreneurial bug bit me. It was just natural for me, as at the age of 18 years, I was dabbling with web-based projects.

News and Trends

The Rise of Anish Singh Thakur: The Booming Bulls Story

"I never make any scripts. I just go there, use my real-time experience, and then give them the best knowledge and value," said Anish.

News and Trends

Plush Raises INR 40 Cr Funding from Rahul Garg, Blume Founders Fund, OTP Ventures

The funds will be deployed to expand Plush's offline retail presence, deepen market share, and invest in brand-building initiatives aimed at positioning Plush as the go-to personal care brand for everyday wellness.