Get All Access for $5/mo

Decoding Netflix CEO Reed Hasting's New Found Love for India In an interview with a leading daily, the serial entrepreneur shared that there should be a telecom operator like Reliance Jio in every country

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


India is currently enjoying the limelight with a host of international business leaders making their way into the country. Starting from Donald Trump Jr. to Uber CEO Dara Khosrowshahi, each of them expressed why India is an incredibly important market for their business. Netflix co-founder and CEO, Reed Hastings, has also joined the list of the leaders who are in awe of Indian firms.

Reliance Jio in Every Other Country:

In an interview with a leading daily, the serial entrepreneur shared that there should be a telecom operator like Reliance Jio in every country. Undoubtedly, Jio can claim much credit for spurring the growth in the OTT market by giving low-cost internet plans to every nook and corner of the country. In 2016, the launch of Mukesh Ambani-led Reliance Jio started a fierce price war in the telecom market. The company offered free internet and call for almost a year.

Hastings said that Reliance Jio has been a transformational network in India and has brought down data cost massively. There are other people around the world having that kind of impact and can get people to use the internet more. The biggest challenge in the OTT space is the lack of internet connectivity and poor speed. Hastings wishes to see a Reliance Jio in every country.

Next "100' Million Users From India:

The rise in smartphone ownership and falling data costs are some of the major factors fueling the growth of OTT players in India. The battle between video streaming spaces has already intensified, with companies experimenting with edgy digital content and format. Since its launch in India in 2016, Netflix in no time has captured a significant market share.

Hastings expects the next level of growth to come from international markets, where countries such as India will have a significant contribution.

During his visit to India for the Economic Times Global Business, the 57-year-old entrepreneur pointed out that India is a key part of international subscription growth. He added that the country alone has the potential of over 100 million members. Hastings also emphasized that India is very, very relevant to Netflix with thousands of years of storytelling and incredible film traditions.

In India, the content space is only fixed to ad-supported television. Hastings told that Netflix costs INR 500-800 a month in India, which is more than cable TV subscription cost, but this is because Pay TV cost in the country is subsidized by ads, while Netflix is an advertisement free network. At present, Netflix allows viewers to access unlimited content at prices starting INR 500 a month.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Growth Strategies

AMD Confident About Increasing Market Share In India

The semiconductor company is positive about the business environment in India on the back of growing investments in data centers and AI, Cloud repatriation, as well as technology refresh taking place across companies on both server side and client devices

News and Trends

Indian Airlines Hopeful Of Mitigating Current Challenges

The aviation industry is at a juncture marked by changing market dynamics and rapid innovation. Airlines such as Air India, Vistara, Air India Express, Akasa Air are adopting measures to navigate through a set of impediments


7 Ways You Might Be Damaging Your Credibility as an Entrepreneur

Here are seven credibility killers entrepreneurs need to be aware of.


Here's a quick five points to decode 10 years of Kiara Advani in Bollywood

As the actress shared an emotional post on her social media while celebrating her decade-long ride as a Bollywood star, with multiple superhit films and more than 25 brand endorsements in her kitty, we look at five interesting points to encapsulate the journey of Kiara Advani.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."


Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.