Get All Access for $5/mo

Aspiring Candidate for Competitive Exams? This Times Internet-backed Edtech Start-up Can Help Noida-based edtech exam preparation platform Gradeup raised $7 million in a round of funding led by the digital products company

By Bhavya Kaushal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

GradeUp co-founders, (L-R) Sanjeev Kumar, Vibhu Bhushan and Shobhit Bhatnagar

Noida-based edtech exam preparation platform Gradeup raised $7 million in a round of funding led by digital products company, Times Internet. The funds will be utilized for enhancing its existing offerings, diversification and expansion. The total funding raised by the start-up till now is $10 million.

Gradeup was founded in 2015 by Shobhit Bhatnagar, Sanjeev Kumar and Vibhu Bhushan. The platform provides preparation tools for those aspiring to crack competitive exams such as JEE, NEET, IBPS, SSC, TET, GATE and UPSC, among others. The platform claims to have more $15 million registered users.

Speaking on the funding, Shobhit Bhatnagar, co-founder and CEO of Gradeup said, "We are investing fresh funds to further build our live online coaching platform, scale our academic team to 100 faculties and 200 subject matter experts and to expand further in Tier 2, 3, 4 towns."

Online Over Offline Modes of Learning

Gone are the days when students had to stack and mug up fat books, papers and photocopies. Digitization has brought an enormous change in the way student approach their education today. According to a survey by Gradeup, 70 per cent of the students are willing to shift to online teaching if they can access live online classes. In addition, the report also said 90 per cent of the students prefer online modes of training over offline coaching owing to factors such as convenience, affordability and access to live classes. Convenience is the most important factor since every individual doesn't have the same level of productivity at the same time. According to a survey by Internshala, learners are most active between 5 pm and 11 pm.

Bhatnagar, in an interview with Entrepreneur India, earlier spoke about the impact of live classes, "This has greatly enhanced the overall learning experience with more interactive learning, making quality education more widely accessible for students across the country."

This transition in the user's behavior to seek online education has contributed enormously to the Indian online education market. Gautam Sinha, CEO Times Internet, in the statement on Tuesday said, "The online education market in India currently stands at $247 million and is estimated to grow more than 8X over the next 5 years to over $1.96 billion in 2021. This growth is expected to be backed by a phenomenal rise in paid users across top edtech platforms, which is projected to grow from the current base of around 1.57 million to 9.5 million users in 2021 at a CAGR of 44 per cent."

Bhavya Kaushal

Former Features Writer

I am a work-in-progress writer and human being. An English graduate from Delhi University, writing is my passion and currently, I was Entrepreneur India's start-up reporter. I love covering start-ups and weaving their stories into unforgettable tales with the power of ink! 
Starting a Business

They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

How Rahat Kulshreshtha and Gaurav Mehta launched Quidich Innovation Labs, technology that is literally changing the game of sports viewership.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Money & Finance

What Every Entrepreneur Needs to Know About Raising Capital

Entrepreneurs aiming to establish thriving businesses must grasp the various types of capital available. By understanding these options, entrepreneurs can strategically raise funds to fuel growth, retain control or utilize assets effectively. This knowledge equips them to navigate market fluctuations, meet investor expectations and tailor financing strategies to their business needs.


7 Strategies for Building a Strong Company Culture in a Hybrid Work Environment

This article provides strategies for building a strong and cohesive company culture in a hybrid work environment, articulating your mission and values, effective communication, inclusivity, employee engagement and flexible policies.