Paytm First Games Earmarks INR 10 Cr To Support Local Game Developers, Studios

PFG will also promote these games on their apps, extending their reach to its 80 million users

learn more about Debarghya Sil

By Debarghya Sil

Paytm First Games

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Paytm's online gaming arm Paytm First Games (PFG) on Monday said it will provide a launchpad to homegrown game developers and design studios focused on Indian culture and folk tales.

"The initiative will provide an opportunity to studios to build exciting games that will promote gamified learning on the rich Indian heritage, mythology and sporting history," a blogpost on the company's website said.

This initiative will involve a series of events and hackathons to identify and support developers to build games. PFG said it will support developers with technology solutions and guide them to make their games more interactive, seamless and well-designed.

To facilitate all this, PFG has earmarked INR 10 crore fund to this initiative.

Additionally, PFG will also promote these games on its app, extending their reach to its 80 million users.

"Our country has the potential to revolutionize the digital gaming arena with innovative designs, technology, and talent. We believe it's the time to lead the digital gaming sector with Made in India games that becomes a global runaway success," said Sudhanshu Gupta, chief operating officer, PFG.

"Being a homegrown company we want to play our part in enabling India's gaming ecosystem. Our goal is to support over 200 talented developers, who may not have access to resources comparable to that of big studios."

The company recently roped in cricket legend Sachin Tendulkar as its brand ambassador and has also set aside INR 300 crore for investing in growing the market for fantasy sports and other online gaming events in this financial year.

Last month, PFG along with Paytm were taken down from Play Store recently as they violated Google's gambling policy. Even though hours later Paytm was restored by the tech giant, the two company's relationship has soured. Paytm founder Vijay Shekar Sharma has since then emerged as one of the top voices to criticise Google's monopoly in the Indian tech market and the company's Play Store billing policy.

Earlier today, Paytm launched its own Android Mini App store. Mini apps is a custom-built mobile website that will give users app-like experience without having to download them the company statement read. Paytm is providing listing and distribution of these mini-apps within its app without any charges.

More than 300 app-based service providers, such as Ola, Rapido, 1MG, Domino's Pizza, No Broker etc, have already joined the Paytm app store.

Debarghya Sil

Entrepreneur Staff

Former Correspondent

Related Topics

News and Trends

Uravu Labs Raises $2.3 Million In Seed Funding

With the funding, the startup aims to take a significant step towards commercializing renewable water solutions, primarily directing the funds towards scaling up and forging new partnerships with leading players in the hospitality and beverage sector to expand their reach and impact


5 Winning Habits That Will Transform Your Leadership Skills

Ready to take your leadership skills to the next level? Discover the five winning habits that will transform you into an exceptional leader!


4 Ways To Negotiate For A Good Salary

Negotiating a salary can be an intimidating task for many, especially for those who are just starting their careers. However, with the right approach and mindset, this can become a smooth and successful process.

News and Trends

Ashneer Grover And His Sarcastic Tweet After 2nd BharatPe Co-Founder Sues Him

The BharatPe story seems to never tire of throwing up new plot twists and updates on a regular basis.


How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.