Ripples Through the Platforms; How the 2022 FIFA World Cup Final Created Records For the Tech Industry

With the next FIFA World Cup due in 2026, let's take a look at the non-sporting records broken by Argentina Vs France final

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By Paromita Gupta Originally published Dec 21, 2022

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The recently concluded 2022 FIFA World Cup Final has sent the entire football fraternity into frenzy. This world cup would surely go down in history for many reasons. With Argentina winning the cup after 36 years, football maestro Lionel Messi winning his first world cup, and Kylian Mbappe's finals hat-trick since Geoff Hurst in 1966, the Argentina Vs France was one of the most magnificent yet nail-biting match played in this tournament.

However, these records were not just limited to the sporting industry and fans. Turns out, the match also sent ripples through Twitter, Google, JioCinema, Instagram, and WhatsApp.

While Elon Musk, Twitter CEO enjoyed a live spectacle in Qatar and gave live tweets, he did also share one pertaining to the platform amid the match. He shared that about 24,400 tweets were made per second when Mbappe scored his second, tying France to Argentina's score. It was the highest ever for the World Cup.

On Monday, Google's CEO Sundar Pichai also shared that FIFA World Cup 2022 Final became Google's most searched in 25 years. "It was like the entire world was searching about one thing," he shared.

Mark Zuckerberg, CEO of Facebook and Meta, took to Facebook to share records created on Instagram and WhatsApp. Lionel Messi's World Cup post is now the most liked post in the history of Instagram with 68 million likes, beating the previous record held by @world_record_egg having 57 million likes.

Additionally, Zuckerberg went on to share that about 25 million messages were exchanged per second during the FIFA final.

JioCinema, India's gateway to FIFA World Cup Qatar 2022, reported that a new record was set as digital viewing surpassed TV viewership for the first time for a global sporting event. Around 32 million viewers tuned in to witness the battle between Argentina and France.

Paromita Gupta

Features Writer

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