Snowflake Ties Up With OpenAI in USD 200 Mn Deal to Expand AI Access The collaboration focuses on integrating OpenAI's models directly into the Snowflake platform, allowing businesses to develop and deploy AI-driven tools in a secure environment.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

vecteezy

ChatGPT maker OpenAI and cloud-based data platform Snowflake announced a USD 200 million multi-year partnership aimed at helping organisations better use artificial intelligence with their proprietary data.

The collaboration focuses on integrating OpenAI's models directly into the Snowflake platform, allowing businesses to develop and deploy AI-driven tools in a secure environment. By bringing the technology closer to where enterprise data is stored, the companies say the partnership is designed to reduce barriers between AI systems and organisational data assets.

As part of the agreement, OpenAI models will be made available within Snowflake Cortex AI and Snowflake Intelligence. This integration enables more than 12,000 Snowflake customers to access AI-powered capabilities directly within their existing data environments. Employees can query and analyse both structured and unstructured data using natural language, without requiring advanced technical skills.

Models such as GPT-5.2 are being used to help teams across departments interact with data more easily, supporting tasks such as reporting, analysis, and decision-making. The approach is intended to broaden access to insights by allowing non-technical users to work with complex datasets.

The partnership also places emphasis on governance and compliance, a growing concern as large language models are adopted in enterprise settings. Through Snowflake's Horizon Catalog, organisations can apply security controls and compliance policies while using advanced AI tools, ensuring data remains governed and auditable.

Several companies, including Canva and WHOOP, are already using the combined technologies to build custom AI agents that operate on governed data and support business processes across multiple applications. These tools are being used to scale visual AI capabilities and enable faster, data-informed decisions.

In addition, teams from OpenAI and Snowflake are jointly developing new features using the OpenAI Apps SDK and AgentKit to support enterprise workflows. The collaboration also includes multimodal capabilities, allowing users to analyse text, images, and audio alongside traditional data using standard SQL.

OpenAI itself uses Snowflake for internal analytics and experiment tracking, while Snowflake has adopted ChatGPT Enterprise to support its internal operations. The announcement follows Snowflake's earlier USD 200 million partnership with Anthropic and OpenAI's recent deal with AI chipmaker Cerebras.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.