Get All Access for $5/mo

Swiggy Launches InstaMart; Promises To Deliver Groceries Within 45 Minutes At present, InstaMart is launched in Gurugram and will compete against Bigbasket, Flipkart Quick, Amazon Fresh, JioMart and Dunzo

By Debarghya Sil

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash
Representational

India's homegrown food delivery platform Swiggy on Monday joined the bandwagon of quick grocery delivery with the launch of Instamart. The company said InstaMart has been launched in Gurugram to deliver groceries within 45 minutes.

The quick grocery delivery service has garnered appreciation across the country and witnessed a steady inclination as people amid the COVID-19 pandemic preferred to get their grocery delivered at doorstep.

The food delivery unicorn's InstaMart will go head to head with Bigbasket, Flipkart Quick, Reliance Jiomart, Amazon Fresh and Dunzo.

The platform is currently testing Instamart to see how it augments the consumer promise of enabling unparalleled convenience by making grocery delivery more instant and delightful, it added.

A user in Gurugram will be able to access its latest grocery delivery feature by clicking on Instmart tile on the app. However, the service will soon be available in Bengaluru.

Swiggy has launched this service partnering with 'dark stores'. These stores do not have walk-in locations and are only available on its apps. Swiggy's large last-mile delivery fleet will fulfil the product delivery through these stores More than 2,500 items will be available in the category.

"Through Instamart, we want to introduce the convenience grocery category in India," the company in a statement said.

The launch of express delivery will give a massive boost to Swiggy, which already delivers grocery and household products through Swiggy Stores.

The company in the statement said it will provide day and night serviceability (7AM-12 midnight) with wide assortment categories such as instant meals, ice creams, fruits and vegetables and beverages, among others.

Swiggy's rival Zomato has scaled down its grocery delivery business to put the focus back on its food delivery business.

Debarghya Sil

Entrepreneur Staff

Former Correspondent

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Science & Technology

Why Businesses Are Relying on Automation to Survive the Labor Crisis

Robots are revolutionizing industries by addressing labor shortages and enhancing efficiency, while businesses navigate challenges like workforce adaptation and high implementation costs.

Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.

Employee Experience & Recruiting

There's a Growing Demand For This New Type of Professional — Here's Why Your Startup Needs Them, Too.

As startups evolve, a new breed of talent — the "boulder climber" — is emerging: adaptable professionals who balance strategic vision with hands-on execution. Learn why these versatile hires are redefining success in lean, agile teams.