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The Money Maecenas We ensure consumers not only recognize the value in our offerings but also enjoy a superior experience, says Adhil Shetty, co-founder and CEO at BankBazaar.com

By Shrabona Ghosh

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With a comprehensive understanding of customers, fostered over a decade of engagement, BankBazaar nourishes its long-term relationship with consumers. "Our policies resonate deeply with consumer needs and preferences. As a co-brand partner, our logo is on every product we issue. We ensure that consumers not only recognize the value in our offerings but also enjoy a superior experience, this has helped us not only enhance customer satisfaction and loyalty, but also position BankBazaar as a comprehensive, strategic player in the fintech space," said Adhil Shetty, co-founder and CEO at BankBazaar.com.

Financial institutions are deeply interconnected, and the behavior of one can have ripple effects throughout the economy. Even for the investors, regulatory oversight and mechanisms to address grievances makes them more likely to participate in financial markets, which is essential for economic growth and the functioning of modern economies. Regulations help ensure that all parts of the sector are robust and can withstand economic shocks, "In such a fast-moving sector, thoughtfully crafted regulations can help ensure a level playing field, prevent monopolies, and foster healthy competition. Regulatory guardrails in India are not hindering innovation; rather, they are bolstering it by ensuring that customer well-being and rights are prioritized alongside new developments. This approach not only fosters trust in these innovations, encouraging adoption, but also establishes statutory requirements that safeguard customer rights, data, and privacy without stifling innovation," he added.

Fintech's success depends on effective collaboration between technological innovation, regulatory frameworks, and financial institutions. It is only when the entire ecosystem comes together that the true disruptive potential of fintech is realized. "Over the years, I realized how deeply cross-functional the fintech industry is, the sector is all about partnerships," he said, explaining the life lessons the industry has taught him.

Shrabona Ghosh


A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
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