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Acing the 'Sassy' Cult Got Prajakta Koli Into Entrepreneur India's 35under35 List 25-year-old YouTube Diva has over 3.1 million subscribers and is also reckoned globally for her tolerance videos

By Kartik Sood

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Blenders Pride Reserve Collection presents Entrepreneur's 35U35 list, which includes some path-breaking names from the field of entrepreneurship. With her beguiling beauty and charm, Prajakta can swoop anyone off their feet. But her ingenious skill as a content producer and her tenacity to make sassy videos has been the reason of her newfound stardom.

Comedy can be veiled under the shroud of satirical videos, which are quirky and intelligent. Some sassy videos on the same lines garnered Prajakta Koli aka MostlySane (as she is more popularly known) over 3.1 million subscribers on YouTube.

Her channel has raked over 312 million views so far. But Prajakta did not get everything served on a silver platter. A radio intern, Prajakta's life drastically changed after she was spotted by One Digital Entertainment. "I was not at all good at radio jockeying. I am glad that I had better luck with video content creation. When I started off I wished that I could touch the 30k follower-mark," quips Prajakta. "By the end of 2017, I had 150K followers and was reeling under the pressure of writer's block. I could not think of any new content and there was a period of stagnancy. I took off on a vacation and on returning, I resolved to shut the channel and continue with my studies," she tells.

But then Prajakta blew the dust off an old script lying with her for years. "I thought why not wrap it up with a last video," she humbly says. What ensued after the video (that Prajakta had thought would be her last) scripted the tale of her rising popularity. Today, she is one of India's biggest female digital content creator and has been appointed as the Indian ambassador for YouTube's Global initiative "Creators for Change' along with 50 other inspiring creators globally. As a part of the initiative, Prajakta created a song called "No Offence" that strongly condemns Hate Speech. The video garnered over 11 Million views in a very short span of time.

(This article appears in the February 2019 issue of Entrepreneur Magazine. To subscribe, click here. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

Kartik Sood

Former Feature Writer

A former sports scribe-turned-business journo, I have a knack for numbers. I like to document the transition in this digital era where cutting-edge technology defines the success of an enterprise. I like to weave every business story in a manner that reproduces flair of the entrepreneur. Happy reading....
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