Get All Access for $5/mo

This Startup Is Making Car Ownership Carefree Launched in 2019, Park+ claims to solve issues such as access control (car security), car maintenance and digital car cleaning services for the 6,000,000 car owners using its platform

By Soumya Duggal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Park+ founder CEO Amit Lakhotia

"Happiness is the smell of a new car," declares Mad Men protagonist Don Draper in a winning pitch that is as much about cigarettes in particular as advertising in general in the AMC series' pilot episode.

As per Amit Lakhotia, however, although a car purchase is a big milestone that translates into a lifestyle upgrade among Indian families, the initial dopamine boost fades away in a couple of months as daily hassles such as parking difficulties, tracking and paying off challans, cleaning, long traffic queues and maintenance services crowd the full car ownership experience.

"We launched an app, Park+, in 2019 to solve many of these issues in the car ownership ecosystem, including access control (car security), car maintenance, and digital car cleaning services. Today we have 6,000,000 cars on our platform," says Lakhotia, founder CEO, Park+.

Through an app that provides intervention, support, content and news, Park+ claims to be unlocking engagement opportunities among car owners, auto OEMs, insurance companies, banks and other allied services. "Our partnership with these stakeholders is very deep as we offer them access to the largest online community of car owners, incomparable to any other platform in India right now," states Lakhotia.

In December 2022, the company closed an INR 140 crore Series C round that was led by Epiq Capital II, Matrix Partners India and Sequoia Capital India. Park+ plans to use the funds to expand its teams across technology, marketing and sales: with a workforce of over 700 employees at present, the company will hire over 200 more staff this year in order to extend its services to over 100 cities in the coming eight to ten months.

"We connect with our users to check on their cars almost every day, starting with a carwash, parking, FASTag recharge, challan updates and more. An average customer of ours opens the Park+ app four to five times a month," adds Lakhotia.

Soumya Duggal

Former Feature Writer

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.

Business News

Here's What the CPI Report Means for Your Wallet, According to JPMorgan and EY Experts

Most experts agree that there will be another rate cut next week.

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.