Get All Access for $5/mo

This Startup Is Making Car Ownership Carefree Launched in 2019, Park+ claims to solve issues such as access control (car security), car maintenance and digital car cleaning services for the 6,000,000 car owners using its platform

By Soumya Duggal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Park+ founder CEO Amit Lakhotia

"Happiness is the smell of a new car," declares Mad Men protagonist Don Draper in a winning pitch that is as much about cigarettes in particular as advertising in general in the AMC series' pilot episode.

As per Amit Lakhotia, however, although a car purchase is a big milestone that translates into a lifestyle upgrade among Indian families, the initial dopamine boost fades away in a couple of months as daily hassles such as parking difficulties, tracking and paying off challans, cleaning, long traffic queues and maintenance services crowd the full car ownership experience.

"We launched an app, Park+, in 2019 to solve many of these issues in the car ownership ecosystem, including access control (car security), car maintenance, and digital car cleaning services. Today we have 6,000,000 cars on our platform," says Lakhotia, founder CEO, Park+.

Through an app that provides intervention, support, content and news, Park+ claims to be unlocking engagement opportunities among car owners, auto OEMs, insurance companies, banks and other allied services. "Our partnership with these stakeholders is very deep as we offer them access to the largest online community of car owners, incomparable to any other platform in India right now," states Lakhotia.

In December 2022, the company closed an INR 140 crore Series C round that was led by Epiq Capital II, Matrix Partners India and Sequoia Capital India. Park+ plans to use the funds to expand its teams across technology, marketing and sales: with a workforce of over 700 employees at present, the company will hire over 200 more staff this year in order to extend its services to over 100 cities in the coming eight to ten months.

"We connect with our users to check on their cars almost every day, starting with a carwash, parking, FASTag recharge, challan updates and more. An average customer of ours opens the Park+ app four to five times a month," adds Lakhotia.

Soumya Duggal

Former Feature Writer

Living

Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Making a Change

9 Motivational Quotes from Serena Williams

Serena Williams' historic win at Wimbledon on Saturday left the world in awe of her talent. Here's how she keeps her mental game sharp on and off the court.

Living

12 Upbeat Ellen DeGeneres Quotes to Put You in a Good Mood

In a funk? Some quotes from comedian and TV personality Ellen DeGeneres can turn your day around.

Career

How College Prepares Your Child For Success With This One Quintessential Trait

College may not guarantee success or a job in your chosen field, but it might be the ideal place for your child to learn independence — a trait necessary for success.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.