Partners With Meta's Creative Shop To Create AI-powered Models For Inclusive Ad Creatives will enable brands to feature a single outfit across a wide range of AI-generated body types from size 4-20 with its patented technology

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

We live in a world where the need for sustainable and inclusive clothing choices is more than ever. However, one must acknowledge the time-consuming and expensive process needed to fulfil consumer requirements.

In light of it,, the retail vertical of AI startup Mad Street Den, has partnered with Meta's Creative Shop, its in-house creative strategy team, to generate models for inclusive ad creatives. shared the news through its digital platforms and noted it will enable "brands to feature their outfits on a diverse range of #AI-generated across body types, sizes, and complexions."

The startup will enable brands to feature a single outfit across a wide range of AI-generated body types from size 4-20 with its patented technology- VueModel. Furthermore, it will also cater to different complexions as well.

Its AI network is backed with knowledge about recreating a garment's characteristics and understanding how it will fit on one's body with respect to various heights and postures. The technology will use machine learning algorithms to understand and pay attention to the minute detailing of fitted clothes on a human body.

" is very pleased to partner with Meta's Creative Shop and participating brands to make size and ethnicity-inclusive presentation of garments a reality. Although AI-based image generation for fashion has long been a compelling use case, convincing garment-on-model imagery requires a level of fidelity to the product and high resolution that has been beyond reach. We are proud that Vuemodel has proven to provide excellent customer response while providing cost savings, convenience, and inclusivity to brands." said Costa Colbert, Co-founder and Chief Science Officer of, in the official blog post.

Previously,'s technology was adopted by Lane Crawford on Meta platforms which helped the brand to increase 33 per cent in their Return on Ad Spending, saw 55 per cent higher Click-through rates and a 28 per cent decline in Cost per Action. Whereas, Australia's Showpo has implemented a trial run to test the inclusivity campaign and will soon roll out the feature on its website.

Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at 

Related Topics

News and Trends

FlexifyMe Raises $1 Million In Seed Funding

The funds will be used to further enhance the AI motion coach, making it available in local languages, and expanding the platform's reach in the MENA and North American regions

News and Trends

Zeron Secures $500,000 In Seed Funding

The infusion of capital will be used towards fueling Zeron's ongoing research and development initiatives, advancing the frontiers of AI-powered cybersecurity, and expanding its global presence

Business Plans

10 Simple Tips to Write a Successful Business Plan

In the new book "Write Your Own Business Plan," business expert Eric Butow takes the anxiety and confusion out of planning and offers an easy-to-follow roadmap to success.

News and Trends

Dunzo Announces Fresh Round Of Layoffs

The employees were officially informed of the latest layoffs by co-founder and CTO Mukund Jha in a short meeting on Friday


From Being an Innovator Founder to Being an Investor, Read this Journey in the Field of Biotech

Arun Asaithambi has recently established Jaia Tech Ventures along with Anand Asaithambi in India to support and empower startups and innovators in the technology and healthcare industry through angel investments