Inventing Tailor-made Courses got this Edupreneur into Entrepreneur India's Shepreneurs Class of 2019 Tribal students unknown to computers cracked national competitive pre-engineering and pre-medical exams

By Kartik Sood

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The testament of Embibe founder Aditi Avasthi's unrelenting passion for improving the state of education in India is evident from factoid that students associated with Embibe achieved remarkable outcomes in seemingly unfavorable situations. Embibe's pilot project was with the tribal students of Rajasthan, who were unknown to computers before Embibe's intervention. The students were not only confident but also went on to crack the most competitive pre-engineering and pre-medical exams in India. Embibe, a deep personalization platform, is designed to deliver learning and life outcomes for students.

By keeping artificial intelligence and data science at the core of the platform, the company empowers both students and educators. When asked about Byju's, she says, "While Byju's is a video learning company, for Embibe, learning videos are just one aspect of achieving personalization. Our goal is not to create one video per topic, but to create a range of learning media, which caters to every learning style."

Aditi took on entrepreneurship with an aim to democratize education but building a deep technology platform company in India was a challenge.

The limitations in her personal education experience spurred her to solve the problem of sub-standardised, rigorous education techniques followed in India. She devised a dynamic self-updating curriculum, designed on the principles of self-learning. This was achieved by creating Embibe's Knowledge Graph, which is modelled over the years, by identifying how the mind actually learns, powered by machine learning.

Building a deep technology platform company in India, where the market was not ready, was a challenge. "Similar to learning outcomes, intent is a big part of getting things right. Curating a team of stakeholders in the early years, which includes investors, shareholders and employees was difficult. I continuously built a shared narrative and kept intent as a filter for the people who came on board," she states.

Initially, Kalaari Capital and Lightbox were early-stage investors for Embibe in 2013. Mukesh Ambani's Reliance Industries Limited (RIL) led a strategic investment, buying a major stake of around 73 percent in Embibe in 2018.

(This article appears in the February 2019 issue of Entrepreneur Magazine. To subscribe, click here. You can buy our tablet version from To visit our Archives, click here.)

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Kartik Sood

Former Feature Writer

A former sports scribe-turned-business journo, I have a knack for numbers. I like to document the transition in this digital era where cutting-edge technology defines the success of an enterprise. I like to weave every business story in a manner that reproduces flair of the entrepreneur. Happy reading....

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