Ending Soon! Save 33% on All Access

#8 Reasons Why OTT Players will Rule the Connected TV Market It has been observed that patrons are consuming web-based OTT content at large scale and It has been increasing at a great pace.

By Shabir Momin

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


TV market has evolved over the period of time ranging from the limited options of one TV channel with the limited show to genre-specific channels available today. OTT adding internet focused content to the equation is changing the game. OTT players are mushrooming across the world and gaining not just consumers' acceptance but also gaining popularity among the patrons. It shows that it is here to rule for long.

We are now at digitalization from the traditional era. Each section of the industry including TV, print, film, radio etc. is impacted by digitization. Everything is undergoing the digital transformation. OTT is an apt transformation of the TV industry and adding more internet-only content.

#1 Adequate Infrastructure To Facilitate The Service

With the recent upsurge of the internet speed, the OTT space seems to grow manifolds. There is a behavioral shift among the patrons when it comes to the content selection. It has been observed that patrons are consuming web-based OTT content at large scale and It has been increasing at a great pace. Consumers are swamped with the varied data packs from service providers which indeed is boosting OTT market. Consumers are quite aware of their choices available and but still want the OTT services free of subscription fee

#2 Evolution Is The Need Of The Hour

Every successful thing is evolved some or the other way. Similarly, OTT is the evolution in the content consummation and engagement industry. Brands, services, startups etc are required to adopt the new technology, new ways to be able to survive and sustain their existence in this cutthroat business ecosystem. OTT adaption is whopping every month and covering the larger audience. It's all due to the need of understanding the consumers' mindset who always ask something different and want value for time more than money

#3 Collaboration of OTT Players with Pay TV

OTT players and Pay TV have been collaborating for long, but collaboration with individual creators is changing the game, to cater consumers with the best option by offering the best deal. As they say when the winter comes and wind blows, a wolf dies but the pack survives. With it, the consumers will get the best choice on their platter to cherry pick from. OTT is making this a reality

#4 OTT Players Offering Different Categories

There are plenty of OTT players emerging from across the globe branching out different categories (Sports, kids, entertainment etc.) to their respective target audience. The number of users is proliferating. It is carving the niche in this space with creating a lot of opportunities and introducing new categories like prank, just for fun as large new segments

#5 From TV In Your Pocket To Now Content Of My Choice In My Pocket

With the increase in smartphone penetration, OTT content has left no stone unturned to capture the video consummation market. With its high demand, it is growing exponentially

#6 The New Wave Is Coming

Content engagement through ChatBot which will be extremely conversational and personalized is coming. Instead of going to a destination the content will be going to where the conversation is happening like Messengers

#7 Stay Relevant And Contextual

Content or advertisement both needs to be contextual and relevant, if not the engagement which is the new matrix can't be achieved. Identifying the right time and the exact need and servicing the same is the key to success. Using AI and prediction is the new algorithm. Giving few but relevant choices is the new hero

#8 Know Your Audience

It is now possible to know your audience and service they need, every individual has a different persona and connecting to that is the future

Shabir Momin

MD & CTO at ZengaTV.com

Shabir won the Entrepreneur of the year 2013 by TiE. Technology is his passion, anticipating the future, identifying new possibilities, opportunities encashment and building for the future are his core driving factor. He strongly believes in collaboration and alliance.

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Growth Strategies

AI Agents Startup Secures $4M to Revolutionize Customer Onboarding & Retention

Under the leadership of Gaurav Aggarwal and Anuja Verma, Truva AI has created an innovative solution for customer onboarding and retention, leveraging sophisticated AI agents.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.


5 Secrets to Mastering Your Niche That Will Give Your Competition a Run For Its Money

Follow these steps to unlock a competitive advantage in an underserved segment.