XYXX Ropes In KL Rahul As Investor and Brand Ambassador The brand is focusing on strengthening their online presence and geographical expansion in previously untapped markets

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

XYXX, a men's innerwear and loungewear label, has roped in Indian cricketer and IPL's most expensive buy KL Rahul as its first-ever brand ambassador. KL Rahul has also invested an undisclosed amount in the company.

XYXX is focusing on strengthening their online presence and geographical expansion in previously untapped markets with KL Rahul as the face of their marquee categories - innerwear and loungewear.

In June 2021, XYXX had raised INR 30 crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners.

The brand focuses on innovation, craftsmanship, comfort and customer experience. It is a Made In India product suited for the local climate.

"KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking. He exemplifies the brand belief of trusting your instinct. In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch. We could not have found a more ideal person as our first-ever brand ambassador," said Yogesh Kabra, founder of XYXX.

"I have been wearing XYXX for a while now and have closely followed their growth over the past couple of years. I am excited to be a part of their journey as they continue to scale new heights. XYXX's attention to detail, their ideology and ethos, all backed by innovation that shows in their exceptional product range - all speaks for itself and has been nothing short of extraordinary. This is reflected in their tremendous growth trajectory, their rapid expansion across geographies as well as their fast-growing, loyal customer base," said Indian cricketer, KL Rahul.

XYXX has success stories across Tier 1, II and III markets, resulting in an year-on-year growth of 100 per cent from the previous financial year. The platform has presence in 14 key digital marketplaces such as Amazon, Myntra, Ajio, among others.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Elon Musk's xAI Claims Its New Grok 3 AI Is Better Than ChatGPT and DeepSeek: 'Seeing the Beginnings of Creativity'

xAI debuted the new AI on Monday, claiming it has 10 times the computational power of Grok 2.

News and Trends

5 Things to Know About Zomato's Nugget AI

With the Indian conversational AI market projected to grow from USD 274.5 million in 2022 to USD 1.03 billion by 2029 at a CAGR of 24.58%, Zomato's entry into this space aligns with broader industry trends

Business Solutions

Get a Lifetime of Powerful PDF Tools That Won't Give You a PDF Headache

Banish frustrating PDF issues forever and just breeze through all of the old problems with editing, formatting, converting, annotating and more.

News and Trends

Gen Z Leveraging Fintech to Fuel Aspirations, 2025 to Have Increased Demand for Capital: Report

Borrowing patterns last year are also poised to influence habits in 2025, with Gen Z increasingly using lending solutions such as mPokket, Slice, and the like.

Technology

GCCs Hold Immense Potential for Tredence in the India Market: CTO

Tredence has raised a total of USD 205 million till date – USD 30 million in Series A (2020) followed by USD 175 million in Series B (2022)