Get All Access for $5/mo

Yatra Taxi Anyone? Leading Travel Site Enters Crowded Taxi Aggregator Space The online travel portal partns with various taxi aggregators to offer cab services in 450 cities across the country.

By Ritu Kochar

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


After eCommerce, if there's anywhere else where we see nail biting tension it's in the taxi aggregator industry. Not only did we see big players like Ola and Uber fighting it out in the open, new players are increasingly joining this industry showing the popularity and profitability of this market.

A new member has joined this team of taxi aggregators and it is the very established travel portal of India, The online travel portal has partnered with various taxi aggregators to offer cab services in 450 cities across the country, through its mobile app.

"The company has built technology to simultaneously showcase the offerings of multiple cab aggregators, allowing the traveller the freedom to choose from a variety of service and price options," said Manish Amin,'s co-founder and Chief Information Officer about the launch of this new initiative by Yatra.

Looking to provide more services to its travellers, customers will not be able to book both local and inter city transport through the app. Under the collaboration, the customers can choose from a large range of cars including hatchbacks, sedans, SUV/MUVs and vans. They can take a cab for one-way, round trip and multi-city trips, Yatra said in a release.

Going forward, Yatra will be also tying up with intra-city point-to-point aggregators, as well as self drive and car pooling options, Manish said.

Cabs will be available for booking up to 2 hours in advance. While availing hourly cab rides, customers can pay at the end of their travel, just like facilities offered by Ola and Uber. For outstation cabs, an advance payment of 25% has to be made.

The feature is only available on Android apps yet, but the iOS launch is expected to follow shortly.

With this new added feature, aims to get 5% of its overall business from this segment by December. With these goals it will be exciting to see the competition this will raise in the taxi hailing business and what their tactics would be to gain customer's trust after Ola and Uber who have already claimed a special place in people's smart phones.
Ritu Kochar

Former Staff, Entrepreneur India

Ritu used to work as a Feature writer for Entrepreneur India.
Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Growth Strategies

AMD Confident About Increasing Market Share In India

The semiconductor company is positive about the business environment in India on the back of growing investments in data centers and AI, Cloud repatriation, as well as technology refresh taking place across companies on both server side and client devices


Clean up Your Mac Software with This $12 Family Plan, for One Week Only

Save on a program that can optimize your company's Mac computers.


Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.


Here's a quick five points to decode 10 years of Kiara Advani in Bollywood

As the actress shared an emotional post on her social media while celebrating her decade-long ride as a Bollywood star, with multiple superhit films and more than 25 brand endorsements in her kitty, we look at five interesting points to encapsulate the journey of Kiara Advani.


Actress Nupur Sanon breaks boundaries between fashion and business with her new brand, No Boundaries

As Bollywood actress Nupur Sanon starts her new clothing brand NoBo—No Boundaries recently, in conversation with Entrepreneur India, the young artist opens up on her childhood story that inspired her to start her journey as an entrepreneur, why fashion policing on women should stop, and how she is balancing between establishing a homegrown brand and working on her next film Noorani Chehra with Nawazuddin Siddiqui.