Get All Access for $5/mo

YouTube To Roll Out Live Shopping Features The live streaming platform also notifies about its partnership with Shopify, an e-commerce enabler that integrates live shopping on the platform

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pexels

YouTube, the video streaming platform, on Tuesday, announced that it will roll out shoppable content for YouTube viewers in the United States, India and Brazil, from next week onwards.

"We know that creators and viewers have a unique relationship and it is the trust between them that helps inform what viewers ultimately buy. In fact, according to a study we ran in partnership with Publicis and TalkShoppe, 89 per cent of viewers agree that YouTube creators give recommendations they can trust. So, it is important that everything we are working on in YouTube Shopping is in support of ensuring a seamless viewer and creator experience," said YouTube in a blogpost.

As a part of this new venture, YouTube also notified about its partnership with Shopify, an e-commerce enabler that integrates live shopping on the platform. This will ultimately help the content creators to integrate their Shopify stores to their respective YouTube Channel.

"We are announcing our partnership with Shopify to enable creators and merchants to easily feature their products across their YouTube channels and content. Now eligible creators can link their Shopify store to their YouTube channel in just a few steps," said YouTube.

Commenting on the partnership, Kaz Nejatian, VP of product at Shopify said, "Shopify is the commerce infrastructure of the internet, powering millions of independent businesses all over the world. We believe creators are the next generation of merchants and YouTube has been a long-time leader in powering this new cohort of entrepreneurs. We are excited to partner with YouTube, and help scale the creator economy into its next phase of growth."

As per YouTube, it continues to expand shopping across live, shorts and long form video to help more creators connect with their viewers and fans in fun, creative ways and can't wait to see how the creators bring shopping to life on YouTube.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Social Media

Five Indian film producers are exploring business beyond cinema

Very recently, the Ahmedabad-based ice cream brand Hocco raised funds, and among many, they have two angel investors from Bollywood: Farhan Akhtar and Ritesh Sidhwani. From Karan Johar to Alia Bhatt, Rana Daggubati to Ronnie Screwvala, there are film producers who are expanding their horizons as business visionaries by investing in different sectors. Here we take a look at some of such personalities.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Growth Strategies

AMD Confident About Increasing Market Share In India

The semiconductor company is positive about the business environment in India on the back of growing investments in data centers and AI, Cloud repatriation, as well as technology refresh taking place across companies on both server side and client devices

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.