Apple To Rival OpenAI With Its Own GPT The iPhone maker has built its own framework, known as "Ajax", to create large language models (LLMs) and is also testing a chatbot that some engineers call "Apple GPT".

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


The tech giant Apple is currently working on artificial intelligence (AI) offerings similar to OpenAI's ChatGPT and Google's Bard. The iPhone maker has built its own framework, known as "Ajax", to create large language models (LLMs) and is also testing a chatbot that some engineers call "Apple GPT".

Apple till now has held back from any big moves in AI and even avoided mentioning the buzzword at its developer conference in June. Unlike other tech giants such as Alphabet and Microsoft which have made bold moves to incorporate the breakthrough technology. Since the news about Apple's latest AI venture broke out, shares of Microsoft, Nvidia and Alphabet dropped more than 1 per cent after the report. However, Apple subtly pushed advanced AI in some of its products such as Apple Photos, on-device texting, and the recently launched mixed-reality headset Vision Pro. Apple's core AI product, voice assistant Siri, has also stagnated over the years in terms of advancements.

Apple's new virtual assistant summarizes text and answers questions based on data it has been trained with and is being used internally for product prototyping, according to the report. Employees say the tool essentially replicates Bard, ChatGPT and Bing AI, and works as a web application. Apple does not yet have a concrete plan for the tools it is developing, but it is aiming to make a significant AI-related announcement next year, according to the report.

Related Topics

Business News

Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands

These 10 executives work at big companies, overseeing programs that help small business. Here's the advice they wish all small business owners were getting.

News and Trends

Leverage Edu Secures Investment From Lohiya Family Office

The company plans utilize the fund to double down on efforts to roll out the offering to more students from emerging economies in the region

Business Culture

Why Recent Layoffs and Unaddressed Employee Grief Are Hurting Your Company's Bottom Line

Communication can go a long way in creating trust, stability and vision in an organization's very unstable time of grief. This will, in turn, improve the company's bottom line as well.

Business News

Is Your Relationship With Your Work at a Breaking Point? You're Not Alone, Survey Finds

In a new survey by HP, 83% of unhappy workers said they are willing to earn less to be happier at their job.

Thought Leaders

Hate Your Job? Ask Yourself These 7 Questions to Find One With More Money and More Happiness.

Here are the steps you need to take to find a more fulfilling and higher paying job.

Growing a Business

A 5-Time Founder Shares His Best Success Tips

Godard Abel's sold businesses to Oracle and Salesforce, and these are the three biggest secrets to his success.