Music Masters of Indian Tech Industry boAt lists its products on e-commerce marketplaces and also retails offline through Croma stores

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

graphicstock

In a sector dominated by established global brands, boAt has ramped up quickly in three years, through its core high-quality audio product line of smart, efficient, stylish and durable "hearables'.

boAt lists its products on e-commerce marketplaces like Amazon, Flipkart, Myntra, Jabong and also retails offline through Croma stores.

According to the founder, Sameer Mehta, "Our brand is known for its intricate audio engineering. When it comes to customer satisfaction, we bring music to their daily routine in a seamless manner, with top notch sound quality and a user experience like none other."

It recently expanded its product portfolio by launching Alexa powered smart speaker-boAt Stone 700A. Talking about targeting its consumers, he says, "Our constant effort is to adapt to new and innovative technology advancements in the market as our target audience (millennials) is tech savvy and constantly updated."

The startup last year raised Rs 6 crore from early-stage venture capital firm Fireside Ventures. Kanwaljit Singh, Managing Partner, Fireside Ventures, says, "boAt's financial performance has been strong and is one of the strongest brands in our portfolio. They identified a white space and came up with a solution. They have created a product line-up that caters specifically to how the Indian consumer wants to listen to music."

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Punita Sabharwal is the Managing Editor of Entrepreneur India.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

India's Cloud Boom Hides a Growing Security Crisis

"If you want to beat the Hacker who is looking at all of your assets all the time, you got to do your testing much more frequently and that too covering all your digital footprint including the cloud," says Somshubhro Pal Choudhury, Co-Founder and Partner at Bharat Innovation Fund

Science & Technology

We Spent a Decade Building Virtual Worlds — What We Discovered Could Reshape the Future of Business

What we learned about scale, AI and ownership when we tried to connect thousands of people in real time.

Growing a Business

This One Leadership Move Will Transform Your Team's Loyalty and Performance

Most leaders focus on technical skills, but this lesser-known trait quietly shapes team loyalty, engagement and long-term performance.

Side Hustle

7 Ways Ecommerce Is Helping People Rebuild Their Lives

Ecommerce is more than just a business model. For many, it's about finding stability, freedom and a way to feel in control.

News and Trends

Mahaveer Finance India Secures INR 200 Cr in Series C Led by Elevation Capital

The fresh capital will be deployed to strengthen Mahaveer's presence in South India, bolster its proprietary tech infrastructure, and serve a broader base of underserved customers who often rely on informal moneylenders.