You can be on Entrepreneur’s cover!

How Tech-Enabled Bus Service Providers Are Becoming a One-Stop Solution For On-the-Go Travellers With this rapidly growing customer segment comes a burgeoning need for intercity travel between these urban centres and metros

By Shailesh Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Mobile penetration in fast-urbanizing centres outside of saturated metros and tier-I cities has grown multifold giving rise to a new consumer segment that is highly mobile native and digitally savvy. With this rapidly growing customer segment comes a burgeoning need for intercity travel between these urban centres and metros. The new-age Indian commuter is a frequent traveller for a variety of reasons, both personal and professional. She has a fast-rising disposable income albeit COVID-19 headwinds and expects a connected and smooth experience in almost all spheres of life be it food delivery, e-commerce, or travel and transportation.

There are three primary modes of intercity travel: bus, flight and train. Market studies say that national highways infrastructure is growing at 30km per day resulting in a vast network of short-haul routes connected via roadways. Rapid growth in road infrastructure (National Highways have grown at 21.44 per cent CAGR between 2016 and 2019) has connected 5,000-plus previously obscured PIN codes which resulted in more than 1,000 intercity routes that have faster travel time compared with train. Against this backdrop where buses appear to be the only affordable and flexible means of transport, the bus travel industry urgently needs a makeover to serve its savvy customers.

Enter the world of one-stop-solution to all short-haul intercity bus transportation needs. A service that enables online ticket booking, contactless payments, pre-booked meals, real-time updates, easily track-able, in-bus entertainment, Wi-Fi, trained staff along with punctuality, safety and comfort; in short, a reliable and connected bus travel experience. India's bus services have a massive underlying opportunity to deliver a long-overdue customer experience and operational efficiency. It is time for bus service providers to reimagine their service delivery model and start delivering it to earn customer trust and loyalty.

Technology can accelerate reliability in bus travel

Buying a bus ticket and then being subjected to unhygienic conditions, delays and discomfort are not what today's on-the-go travellers expect. Bus travel experience is still menaced by noisy drivers and conductors, no washrooms, faulty lights, drunken and rash driving, etc. Building a tech-powered platform to solve all pain points along a customer's journey is the need of the hour. CCTVs, speed sensors, data driven passenger selection are just a few of the means by which bus safety can be enhanced by technology. The pandemic has raised the bar on safety for everyone alike

Factors such as passenger demand forecasting, scheduling, frequency setting have a great impact on operational efficiencies. Using data analytics in real time will become a necessity to provide not only efficiencies but also seamless, personalized customer experience. Coupling customer empathy with service excellence will undoubtedly be the winning strategy, making bus travel the preferred choice for over short and medium-haul distances (200-600 Km).

Sooner than later, one must be agile and flexible for solving the real-time challenges and stay focussed and strong for the future. Of course, in a post COVID-19 world, maintaining the best practices to ensure the safety and hygiene of travellers is a must.

Shailesh Gupta

Founder & CEO, Yolobus

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Business Solutions

Get an Extra 20% Off the Price of Microsoft Office for Mac or Windows Through April 16

Boost your productivity with special pricing on these proven products.

Growing a Business

Bantam Bagels' Founder Fell Into a Mindset Trap 'People Don't Talk About' After Selling the Now-Defunct Business for $34 Million — Here's What Happened

Elyse Oleksak and her husband Nick founded their mini bagel business in 2013 — and it was an instant hit.


The Best Communicators Follow These 3 Rules When Talking to Those in Authority

Here's to turn a communication mishap into a powerful communication framework.When you are clear about the kind of communication you need, it's easier for people to say the right things and take the right actions.

Thought Leaders

We Live in a Data-Driven World — Here's a Case For Listening to Your Gut Instead

Honing and trusting one's intuition can lead to quicker, more effective decision-making. Here's how to harness the power of listening to your gut to make the best choices.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.