Get All Access for $5/mo

How These Entrepreneurs Built India's Largest Automation Startup Robotics company GreyOrange launched by Kohli and Akash Gupta in 2012 has pioneered that approach to lead the transformational change logistics, warehousing, and supply chain are going through

By Sandeep Soni

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur

SAMAY KOHLI (31), GROUP CHIEF EXECUTIVE OFFICER, GREYORANGE

Relation between technology and supply chain, if we look at its core, is sort of non-existent other than information technology which also isn't well penetrated. While there have been few technology innovations around warehousing and logistics so far but there has not been a product approach to warehousing solution. Robotics company GreyOrange launched by Kohli and Akash Gupta in 2012 has pioneered that approach to lead the transformational change logistics, warehousing, and supply chain are going through. "What excites us is that this change will impact everyone in his/her daily life. That's because we manage to store, sort and package orders faster with very little technology enablement," says Kohli. For near future, he bets on the connected products. "It will really change how logistics function. Hence people's experience with retail is meant for a change."

Currently GreyOrange offers two products – first, a high-speed advanced sortation system that automates outbound profiling and sortation processes in fulfilment and distribution centers called Linear Sorter. Second, Butler which improves inventory management and accelerate order fulfilment, while enabling warehouse managers to reduce stock losses and pilferage. It has also launched two new products - Butler XL for factory warehouses, omnichannel fulfilment centers and large distribution hubs and Butler PickPal for better efficiency in the order picking process.

The company last year expanded to Europe which Kohli feels is the biggest achievement for 2017. "We managed to set up five-six people team and acquire two big customers within nine months." However, when GreyOrange started, bar codes weren't used in warehousing even as automating it was out of question. Kohli asserts that through robotics, the company brought great change in warehousing. "I was quoted China's example where bar codes are not used and so it was another 10 years away. However because all our sorters needs bar codes, we basically fast forwarded India to adopt bar coding in around two years. That for me at the grass root level was a big disruption."

Kohli's long term goal is to build fully autonomous warehouses while growing existing base and setting up more than 500 robots at every site.

SORTING SUPPLY CHAIN

LAUNCH: 2012 in Singapore and Gurugram

HEADCOUNT: 450

TOTAL INVESTMENT: $35m

NO. OF PATENTS: 54 applications

Sandeep Soni

Former Features Editor

Business News

SoftBank CEO Says AI 10x Smarter Than Humans Could Be Here in a Matter of Years

SoftBank CEO Masayoshi Son spoke to shareholders during the company's general meeting on Friday.

Business News

Amazon Is Thinking About Charging Extra for AI Alexa

"Hey Alexa, how much are you going to cost?"

Making a Change

Invest in a Lifetime of Learning for $100

Skill Success features a wide variety of e-learning courses on business, finance, and more.

Lifestyle

International Yoga Day: From Shilpa Shetty to Malaika Arora, Celebs who took the entrepreneurial route with yoga

On the occasion of International Yoga Day, here we take a look at how Shilpa Shetty Kundra, Malaika Arora, Lara Dutta, and many other celebrities not only practice yoga religiously but also turn their lifestyle choices into profitable businesses.

Business News

Olive Garden Is Planning to Increase Prices at a 'More Consistent' Rate Due to Inflation

The fast-casual chain saw a slight decrease in same-store sales during fiscal Q4 2024.