The Big Daily Grocer Milkbasket fulfills the entire grocery needs of a household every day before 7:00 a.m.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India/

Built on the unique Indian habit of getting fresh milk delivered at home every morning, Milkbasket fulfills the entire grocery needs of a household every day before 7:00 a.m. Milkbasket, the new age tech platform to enable frequent and frictionless buying, has innovated milk run model, one-click buying, no checkout and contactless delivery - all a first in the e-commerce industry. It reaches over 63,000 households daily.

The firm's vision is to become the default mom & pop shop for over a million households in the next 3-5 years. Having achieved positive unit economics within the first six months of the launch, Milkbasket is the most capital efficient model in the online grocery space as compared to its domestic and global peers.

Founded by Anant Goel, Ashish Goel, Anurag Jain and Yatish Talvadia, Milkbasket delivers only in select areas while expanding its network with new launches every week. With an order fulfilment rate of 99 percent, customer retention rate of 95 percent and on-time deliveries of 99.9 percent, Milkbasket has redefined the industry benchmarks and enjoys an envious customer loyalty. Milkbasket has raised $10 million in funding from Kalaari Capital, BeeNext, Unilever Ventures, Blume Ventures and Lenovo Capital.

Previously it raised $1 million in seed and angel investment from a clutch of Chinese VCs and domestic angels, including Milkbasket customers. Recenty it also announced a voice buying service on its platform.

"Milkbasket is synonymous with grocery and convenience for our customers, and the introduction of voice buying further elevates their experience, says Anant Goel, Co-founder & CEO of Milkbasket.

Wavy Line
Punita Sabharwal

Entrepreneur Staff

Deputy Editor, Entrepreneur India Magazine

Related Topics

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.


6 Ways Successful Entrepreneurs Manage Their Time and Achieve a Work-Life Balance

Maintaining a healthy work-life balance as an entrepreneur is not a luxury; it's a necessity.


5 Questions to Ask a PR Pro Before Hiring Them

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.


The Global Citizen

LeverageEdu, and as Akshay also admits, hasn't discovered anything new but is innovating on the experience across multiple stakeholders

Growing a Business

My Startup Scored a Multimillion-Dollar Contract With a Fortune 100 Client in Just 3 Years. Here's What We Learned.

There's no perfect litmus test to gauge if you're ready to go after big business or not — but if you don't take the risk, you'll never realize the reward.

Growing a Business

The Inevitable Challenges You'll Face as Your Business Grows — and How to Handle Them

There's going to be some discomfort as your business expands, but it doesn't have to stop you from achieving massive success.