Get All Access for $5/mo

The Joy of Connecting Students to a Good Teacher via Technology! Any hot, new space has its own set of challenges, particularly in education!

By Sneha Banerjee

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Linkstreet

It could have been an easy stairway to the top for Arun Muthukumar at Cisco Systems, but it was a Corporate Social Responsibility (CSR) assignment back then, that motivated him to shed his MNC attire and dive into the world of entrepreneurship.

Arun said that one of the most defining moments was sitting at the back row of one of his classrooms and watching students, who were sitting on the floor, attending classes and listening to a good teacher. "It dawned on me that this is something that can really work and can we do this in a broader way!" he recalls.

Arun decided to implement technology in education with Linkstreet, which is a learning and collaboration platform for businesses and organizations whose clients include IIM-Bangalore, ISB (Indian School of Business), Asia School of Business, Cyient, Central Square Foundation, Portea Medical, Columbia Asia Hospital and more. Linkstreet broadly has about 30 odd customers and more than 30,000 users.

In an interview with Entrepreneur India Arun spoke about the benefits of connecting schools in every nook and corner of the country with good teachers in India using technology modems like whiteboard, video conferencing and more!

Ditch a campus, a 20 acre land should suffice!

While the education ministry in India is keen on setting up a cluster or IITs and IIMs in the country, Arun thinks the system really doesn't need 200 acre campus ! "One can go vertical by using just a meagre 20 acre space to start a new campus. This whole thinking and methodology needs to change by implementing technology such as video learning.

Edtech is Hot and a Tough Sector!

"Edutech is a tough space. Any hot, new space has its own set of challenges, particularly in education. I think at the highest level, studying is not a fun thing to do. It is not the same as entertainment or shopping! At school level, despite being aware of the fact that it's important for our careers , given a chance I would rather do something else rather than studying. So there is a sense of inertia right there!"

Arun expressed that it's not the easiest thing to get a student to sit down and study by viewing a video or listening to an audio piece. Also the focus on placement driven education has taken a toll over learning, he adds.

At Linkstreet, the company's aim is to make learning and teaching more efficient via technology and make it more viable -- are the two big trends that they founders want to help institutes and companies deal with.

The company's product Linkstreet Pro is an end-to-end solution that enables anyone, from an institution all the way to an individual to share their knowledge in the form of courses, webinars, live online classes and more. They can hence create an e-commerce catalogue and put it up on your profile and people can come of this platform and buy them.

Sneha Banerjee

Entrepreneur Staff

Former Staff, Entrepreneur India

She used to write for Entrepreneur India from Bangalore and other cities in South India. 

Branding

You Don't Need Thousands to Turn Your Business Idea Into Reality — Here's How I Did It on a College-Kid Budget

From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.

Business News

JPMorgan Chase CEO Jamie Dimon Isn't Worried About AI Taking Over Jobs — Here's Why

Dimon said AI was part of the next wave of tech innovation.

Growing a Business

How to Build Effective Collaborative Business Relationships — Your Step-by-Step Guide

Use this structured framework to form successful partnerships, manage risks and create lasting value for all stakeholders involved.

News and Trends

Rata Tata Turns 86: Some Lesser-Known Facts, Impactful Investments in Startups by Him

Born to Naval Tata and Sooni Tata, the Chairman Emeritus of Tata Sons and Tata Trusts Ratan Tata is a skilled pilot and the first Indian to pilot the F-16 Falcon in 2007. Besides this, he is prolific investor in various startups too.

Business Plans

How to Master Your Strategic Planning As You Prepare Your Business for 2025

Here's how to best think about strategic planning, communication rhythms and maintaining alignment for consistent growth as you plan for next year.