How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News Shenoy's eureka moment came when in 2009 some photos of actor Sonam Kapoor that were posted on Pinkvilla went viral.

By Aashika Jain

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur

NANDINI SHENOY (37), FOUNDER, PINKVILLA

For Mangalore girl, who worked her way up as Microsoft's engineer in the US, no access to Bollywood gossip just because she moved to another country, was unacceptable. Needless to say, the 2000s weren't the days of digital media either. Most consumption of news and entertainment content was done via newspapers, magazines and coffee table books. It was then that Shenoy decided she needed access to Bollywood content, even if it meant creating a platform herself and thus was born one of the most popular Bollywood news websites Pinkvilla. It took Shenoy six months to create a user-generated content website where anyone could post. Her eureka moment came when in 2009 some photos of actor Sonam Kapoor that were posted on Pinkvilla went viral. Since then the website has had no looking back. "I quit my job in 2010 and focused on the website. Production houses started reaching out to us for advertisements. So, we have been selffunded and profitable," says Shenoy.

Shenoy is now determined to keep evolving with Google's changing algorithms. "Being from the tech background, I know that if the content works and the search engine optimization doesn't, the website can't work. If Google and other technology platforms don't understand Pinkvilla's content, it will go nowhere," she adds.

Shenoy curates right set of products to the right pieces of content using computer vision and other machine learning algorithms. She believes having the right people is paramount. "If you don't have the right people, you end up concentrating on what's not really relevant," asserts Shenoy, who co-founded the company with her husband Jeu George working with Netflix in the US.

CONTENT MASTER

LAUNCH: December 2007 in Mumbai

NO. OF PAGE VIEWS: 40m per month from 7m unique visitors

TURNOVER: $1m

HEADCOUNT: 35

TOTAL INVESTMENT: Bootstrapped

Aashika Jain

Entrepreneur Staff

Former Associate Editor, Entrepreneur India

Journalist in the making since 2006! My fastest fingers have worked for India's business news channel CNBC-TV18, global news wire Thomson Reuters, the digital arm of India’s biggest newspaper The Economic Times and Entrepreneur India as the Digital Head. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Business News

He 'Accidentally Discovered' a Semi-Passive Side Hustle in College — Now He's on Track to Make More Than $500,000 This Year

When a lack of funding put a stop to Zach Downey's pizza vending machines, he stumbled upon another lucrative idea.

Business News

Apple Faces Class Action Lawsuit Over iCloud's Alleged 'Enormous Structural Advantage'

The lawsuit asserts that cloud storage on iPhones would be "better, safer, cheaper, and more prevalent" without Apple's policies.

Marketing

The Rules of SEO Are Changing — Here Are 5 Powerful Strategies to Help You Rank in 2024

Do you need help to rank well on Google due to new algorithm updates? Discover five SEO strategies that work in 2024.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Jason Kelce Officially Retires from the NFL After 13 Seasons With the Philadelphia Eagles

Kelce officially announced his retirement from the league after 13 seasons in Philadelphia on Monday afternoon.