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Why Product Innovation is the Key For Every Organization Not just for the establishment of an organization but for further growth and expansion of an enterprise, innovation is crucial

By Ravish Yadav

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The world is getting smaller by every day as the globalization and technological advancements are taking bigger shapes. Every day, the dawn comes with a new innovation and some new technology taking us all one step ahead into the digital world. This is the need of the hour for every organization to hold strong their grounds in today's extremely competitive era by introducing innovative products to their portfolios. Going by the lines of Thomas Edison – "There's a way to do it better—find it", organizations and enterprises across the world should involve deeper into the research and development in their respective fields. Product innovation is extremely crucial nowadays.

Moreover, the technology field is the most sought-after area of development with world's eyes focused on it. Not just for the establishment of an organization but for further growth and expansion of an enterprise, innovation is the key. Organizations have to coordinate with the changes in market trends, new requirements, and customers' demands to meet their targets and achieve success.

Innovation and technology

Be it any part of life, from infrastructure to transport, and from fun to fitness, innovative products entering the market each coming day are sweeping people away with awe-inspiring technological implications and added benefits. Tech professional across the globe have fastened their belts to take people ahead into the digital world in a full speed. Product design and innovation are specifically targeted by organizations to lure more customers and increase their profits. The days are long gone when a stereotype product could be favored for a longer time by people. The requirement of making the life easier, reducing the burden, and a relaxing lifestyle themselves have compelled people to seek refuge in products innovated using the cutting-edge advanced technology and design concepts. This is the century of 'smart devices' which pushes the boundaries further and making the impossible possible.

Self analysis

Organizations should analyze the gap across various markets in the technology field and innovate smart products and accessories catering to different requirements of their customers. The right product innovation can not only save an organization from extinction but also help them sustain and grow by penetrating markets faster, connecting better with clients, seizing big opportunities and having an edge in the business competition.

Proper balance

Profitable it seems for organizations to come up with innovative products, the groundwork to find a breakthrough idea is extremely complex. The complete cycle of inventing & innovating a product, after further developments and modifications, till it reaches maturity and leads to innovation of another new product is time-consuming and exceedingly complicated. It needs immense precautions to implement an idea for product innovation and the development of the same. Tech experts should keep in minds its further implications, possible benefits, and disadvantages, if any, before the product id launched in the market. Balance is a very important aspect for an organization in product innovation .

The refinement of ideas, innovation of products and their public acceptance decides the future of an organization and its success. The path is full of risks, nevertheless, organizations should step ahead cautiously by investing majorly in product innovation and deploying the best minds, in order to succeed and sustain today's market.

Ravish Yadav

Marketing Manager, Riversong Technologies

Dynamic and creative professional with rich experience in Marketing communication and Product management, Ravish heads Riversong Technologies as marketing manager for India and Middle East. He is currently responsible for developing and executing strategies for multi channel brand marketing to support brand ethos.

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