Get All Access for $5/mo

Atmanirbhar Nari: Inspiring India's Rural Women Entrepreneurs There are many stories of successful rural women entrepreneurs who have become agents of change both for their families and villages

By Dilip Modi

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Early this year, the story of Navalben Dalsangbhai Chaudhary went viral for good reason. In the year of COVID-19, the 62-year-old woman from a village in Gujarat set a record by selling milk worth INR 1.10 crore and earning a profit of INR 3.50 lakh a month. Navalben was one of several rural women entrepreneurs who made millions by selling milk to a dairy cooperative society.

Not surprisingly, Navalben has become a huge inspiration—a true Atmanirbhar Nari—for rural women who are fighting stereotypes and overcoming immense odds to initiate their entrepreneurial journey.

There are many stories of successful rural women entrepreneurs who have become agents of change both for their families and villages. They are transforming communities by providing skill training and employment to local people, and spreading the spirit of entrepreneurship among other women.

Sadly, however, women entrepreneurs in India are still in a minority. According to the Sixth Economic Census released by the ministry of statistics and programme implementation, women constitute only 14 per cent of India's overall entrepreneurial ecosystem. This is because while India has made rapid strides in key social parameters such as education, healthcare and gender equality, it lags behind in economic development and financial inclusion of rural women.

The Atmanirbhar Bharat vision of innovation, self-reliance and entrepreneurship is yet to reach the rural hinterland and create hundreds and thousands of Atmanirbhar naris.

Indeed, when it comes to socioeconomic progress, women in small cities, towns and villages continue to face hurdles and challenges. A large number of rural womenfolk are engaged mostly in household work and unpaid labour. Education and employment opportunities are still inaccessible to them due to social, economic, structural and traditional barriers. Owing to a lack of exposure beyond the walls of their households, rural women do not have the knowledge or the means for self-employment or how to go about financing their entrepreneurial dreams, even if they have any.

The year 2020 has been particularly harsh for rural women. With COVID-19 closing local schools and forcing the migrant workforce to return to their hometowns, women have had to spend more time attending to their children and doing more household chores, thereby relegating to the backburner any thoughts of realising their entrepreneurial dreams.

As our country takes the necessary steps to bounce back from the ravages of the pandemic, we must accord equal priority to alleviate the socioeconomic conditions of rural women and provide them with both jobs and self-employment opportunities. I believe women empowerment is critical to the growth of the rural economy. The economic liberation of rural women will enable them to lead a life of dignity and purpose, ensure equal rights in matters of education, employment and family life, help them make their own choices, and bring about positive social change in small towns and villages.

The problem of lack of equal access of financial knowledge and resources needs to be addressed in a way that is tailored to the reality of women. Several private organizations have launched programmes that empower women and promote digital literacy. Such programmes should expand their reach and meet the rural women where they are in terms of both their location and their social standing. Digital literacy can open the doors to access to financial knowledge that can improve the businesses of rural women and social services that can improve their lives.

I am happy to note that the government of India is promoting the development as well as financial inclusion and entrepreneurship of rural women through various welfare schemes. The government can further incentivize the existing infrastructure of self-help groups that stepped up to the challenges of COVID-19 and provided rural women with the means to earn their own livelihood. Self-help groups have the ability to offer women need-based educational, financial and digital resources that will help them start their own enterprises.

According to a February 2020 report by Bain & Company and Google, women entrepreneurs can alter the employment landscape in India and help create 150-170 million jobs. It also found that women employers tend to hire women in their enterprises, primarily to give them a better life and encourage them to become entrepreneurs in their own right. The uplift of rural women has the potential to transform local communities and the nation as a whole.

I am aware that inspiring rural women to become Atmanirbhar naris is not an easy task in a patriarchal and tradition-driven society. But it can be done with the right kind of support from both government and private organizations. The power of rural women entrepreneurship lies in its capacity to achieve India's avowed goal of a sustainable, equitable and inclusive Atmanirbhar Bharat.

Dilip Modi

Founder, Spice Money

One of India’s most successful young entrepreneurs and amongst its foremost digital experts, Dilip Kumar Modi is the Chairman and Group CEO of DiGiSPICE Technologies and Founder of Spice Money. Dilip is a second generation entrepreneur who has pioneered several new innovations and built a strong portfolio of businesses within the Indian mobility and technology spaceduring his stellar career spanning over two decades.

Dilip’s journey as an entrepreneur started early on in life. Dilip always believed that technology will be a key enabler for achieving inclusive growth in the world and started several innovative, technology-driven businesses. Today, he is furthering the cause for financial inclusion and empowerment of rural India with Spice Money. Spice Money is a part of Spice Group and is one of India's largest rural fintech startups. Spice Money is progressing, at a great pace, with a clear mission to bridge the gap between the served and the under-served by providing digital and financial services to customers at their doorstep. The company’s mission is to digitally and financially empower over 1 crore rural entrepreneurs in India.

Apart from managing his businesses successfully, he is equally aware of the responsibility of the industry for affecting a positive social impact. His leadership attributes are widely recognized by corporate India resulting in his being the youngest ever President of Associated Chambers of Commerce (ASSOCHAM), the oldest chamber of India in 2011-12 as also the youngest Chairman of the Cellular Operators Association of India (COAI), in 2004 -05.

In keeping with his passion to support entrepreneurship and the next wave of business leaders emerging within the country, Dilip has also assumed the role of a mentor and has even made investments in a personal capacity into several promising start-ups. These includeShuttl, AdGyde, Uolo, Curofy, etc.His latest venture, iExponential, has also been helping enterprises achieve rapid scale through innovative solutions leveraging disruptive technologies, and is aimed at promoting the creation of high-value corporations in the B2B and B2C spaces while improving consumers’ lives.

Dilip Modi was also awarded the “Youth Icon Award” by the Gujarat Chamber of Commerce and Industry for his exemplary leadership. He is the founder of EkSoch, a social impact initiative to support innovation and entrepreneurship in the areas of Mobility, Education and Environment.

Dilipholds a First Class Bachelor of Science Degree in Management Technology from the Brunel University, London, UK. He has also done his Masters in Business Administration from the Management School at the Imperial College, London, with a specialization in Finance.

Side Hustle

Top Secrets to Starting a 6-Figure Etsy Side Hustle That Earns Passive Income, According to 3 People Who Did It

Etsy remains a popular ecommerce platfrom for sellers — and can be incredibly lucrative for those who know how to use it.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

SoftBank CEO Says AI 10x Smarter Than Humans Could Be Here in a Matter of Years

SoftBank CEO Masayoshi Son spoke to shareholders during the company's general meeting on Friday.

Business News

Amazon Is Thinking About Charging Extra for AI Alexa

"Hey Alexa, how much are you going to cost?"

News and Trends

Nirwana.AI Raises Seed Funding at Over INR 100 Crore Valuation to Revolutionize Interior Design

With its first-mover advantage in India, Nirwana.AI provides designers and homeowners with quick ideation tools, powerful product visualization, and extensive user control

Science & Technology

The 7-Step ChatGPT Formula for Peak Productivity and Profit

With this powerful solution, you can take your productivity and profitability to new heights with ease.