The Woman Behind 'Frooti' Shares What Keeps Her Going So Strong Schauna Chauhan initiated the open door policy at the organisation making the work environment more comfortable and approachable

By Sugandh Bahl

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Chauhan has been the driving force behind Frooti, a widely accepted innovation of India. Chauhan joined the board in 1999 and took over as a CEO in 2006 and since then, there has been a steady increase in their market share in the countries where they have been exporting. "I have continuously focused on growing our brands and innovating new products," says Chauhan.

Calm at home and aggressive at work, has been "the Schauna way" of building this beverage division. She encourages the staff not to work for long hours, beginning the day early at 8.30am and getting done by 5pm, giving employees a lot of time to indulge in activities other than work. "My first step as a CEO was to smarten up. I believe one should never start thinking 'you know it all' because that's never going to happen," she adds. Also, she initiated the open door policy at the organisation making the work environment more comfortable and approachable.

Further, she made it a point not send too many emails and instead suggests the employees to get up from the desks and walk up for a chat, focusing on building a more interactive culture.

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

Sugandh Bahl

Former Feature Writer, Entrepreneur India Magazine

Journalism has been in my roots since my school days. Beginning with a content specialist at CRY organisation to landing up being a Feature writer/correspondent at The Entrepreneur Magazine, life has experienced ups and downs fairly well. A foodie by nature and pet over at heart, currently I am thoroughly enjoying my tenure at The Entrepreneur!

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

I've Seen 25 Years of Change in My Career — These 3 Lessons Every Business Owner Should Know

The business world moves fast, and you're already behind if you're not keeping up!

News and Trends

Kolkata-Based Lab-Grown Diamond Brand Jewelbox Secures USD 3.2 Mn

The startup will primarily use the funds to expand its retail footprint, growing from eight stores to 30 locations by the end of this year.

Living

The 3 Lifestyle Habits That Made Me Sharper, Stronger and More Successful

These three simple yet powerful lifestyle changes transformed my productivity, energy and mindset. Here's how you can do the same.

Science & Technology

The Deepfake Threat is Real. Here Are 3 Ways to Protect Your Business

The rising use of deepfakes is a growing threat to businesses and society as technology advances. Here are three tips for companies to combat this threat.

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.