Get All Access for $5/mo

The Woman Behind 'Frooti' Shares What Keeps Her Going So Strong Schauna Chauhan initiated the open door policy at the organisation making the work environment more comfortable and approachable

By Sugandh Bahl

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Chauhan has been the driving force behind Frooti, a widely accepted innovation of India. Chauhan joined the board in 1999 and took over as a CEO in 2006 and since then, there has been a steady increase in their market share in the countries where they have been exporting. "I have continuously focused on growing our brands and innovating new products," says Chauhan.

Calm at home and aggressive at work, has been "the Schauna way" of building this beverage division. She encourages the staff not to work for long hours, beginning the day early at 8.30am and getting done by 5pm, giving employees a lot of time to indulge in activities other than work. "My first step as a CEO was to smarten up. I believe one should never start thinking 'you know it all' because that's never going to happen," she adds. Also, she initiated the open door policy at the organisation making the work environment more comfortable and approachable.

Further, she made it a point not send too many emails and instead suggests the employees to get up from the desks and walk up for a chat, focusing on building a more interactive culture.

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

Sugandh Bahl

Former Feature Writer, Entrepreneur India Magazine

Journalism has been in my roots since my school days. Beginning with a content specialist at CRY organisation to landing up being a Feature writer/correspondent at The Entrepreneur Magazine, life has experienced ups and downs fairly well. A foodie by nature and pet over at heart, currently I am thoroughly enjoying my tenure at The Entrepreneur!


10 Public Speaking Lessons From Prime Minister Narendra Modi

From keeping the audience's attention to inspiring and mesmerizing them, There are a lot of speaking lessons that we can take from the Prime Minister

Social Media

Five Indian film producers are exploring business beyond cinema

Very recently, the Ahmedabad-based ice cream brand Hocco raised funds, and among many, they have two angel investors from Bollywood: Farhan Akhtar and Ritesh Sidhwani. From Karan Johar to Alia Bhatt, Rana Daggubati to Ronnie Screwvala, there are film producers who are expanding their horizons as business visionaries by investing in different sectors. Here we take a look at some of such personalities.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.