This Lady is Giving Her Male Counterparts a Run for Their Money Roshni Sanah Jaiswal along the way has taken many tough calls as she continues to steer the company to its original glory

By Sugandh Bahl

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Never did I ever think for once, before getting into the liquor industry that I am entering a 'maledominated' space. Yes, the segment has been largely catered by males, but that doesn't make them the leaders," says Jaiswal.

Coming from a family that owns one of the largest IMFL (India made foreign liquor) brand did not mean that Jaiswal knew what she wanted to do when she finished college. The only expectation, she recalls, was that she should make her own way. The eureka moment was the realization that Bengaluru was fast becoming one of the most cosmopolitan cities in India and out of that thought came '180 Proof', first-of-a-kind lounge bar in India, often pointed out as one of the first establishments that turned that city's night life into what it is today. "A woman in this role was unheard of, but it worked in my favor because many people did not know how to deal with a woman," pointed out Jaiswal. Post that, her son was born and she decided to take a sabbatical. But two years later, she was back, but this time as Chief Restructuring Officer for Jagatjit Industries.

Today, her personal style and ideology is evident across Jagatjit's brands. Their IICE Vodka brand was launched an year back with a sleek design and in new flavors, and with Kalki Koechlin as its brand ambassador. Jaiswal along the way has taken many tough calls as she continues to steer the company to its original glory.

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

Sugandh Bahl

Former Feature Writer, Entrepreneur India Magazine

Journalism has been in my roots since my school days. Beginning with a content specialist at CRY organisation to landing up being a Feature writer/correspondent at The Entrepreneur Magazine, life has experienced ups and downs fairly well. A foodie by nature and pet over at heart, currently I am thoroughly enjoying my tenure at The Entrepreneur!

Related Topics

Leadership

International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

The Transformative Power Of Entrepreneurial Households In Shaping The Future Of The Indian Economy

According to the report, India's 247 million entrepreneurial households drove an $8.8 trillion transaction value in FY23 unleashing a new economic landscape.

Entrepreneurs

The Last Mile Mate: Uttam Digga, Co-founder, Porter

The start-up has served over 1.5 crore customers. It has 7.5+ lakh driver-partners on board and is present in 20+ cities across India

Marketing

5 Ways ChatGPT Will Impact Digital Marketing

ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.