Get All Access for $5/mo

This Director's Determination has Carved Her Path in the Male-dominated Indian Cinema Alankrita Shrivastava is the force behind the most talked about film of 2017, Lipstick Under My Burkha

By Aashika Jain

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

The force behind the most talked about film of 2017, Lipstick Under My Burkha, is a woman who has learnt to never give up. Despite the censor board prohibiting the release of her film that spoke about female desire in a patriarchal society, Shrivastava refused to bow down. The film got the go-ahead to be released in India only after it won multiple awards internationally.

Her faith in her work and the cause of women is what distinguishes her as a filmmaker in an industry that is obsessed with slap-stick comedy and dynasty stars. "It's really about how to work the system for films that don't fit into the system," says Shrivastava, who thinks it is a blessing to be able to tell a story the way one wants to tell it. Her challenges as a filmmaker have been with the kind of films she has made. "My films are not star-driven, are women's stories told from a female point of view, and more independent –spirited; it's hard to get such films out in the market. You are always at someone's mercy to get them out," says Shrivastava. She believes society functions in myriad ways to limit women's ambitions and not give them equal access to opportunities.

"Even before a girl child is born, the discrimination begins. Female foetuses are under threat. Girls are not given equal access to nutrition or education. There is sexual harassment and abuse – on the streets and inside homes. Women are encouraged to always put the men in their lives before them. They are judged for expressing sexual freedom, and shamed even when they are the ones who suffer crimes like rape. They are taught that the goal of their life is to serve their husbands and family. In such a scenario, obviously we find that the glass ceiling in so many spheres is far from broken."

Her tips to women include never giving up and learning to persevere. She believes every woman should continue to believe in herself and seek support from and support other women. "When we unite with other women, we can create a wave of change."

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

Aashika Jain

Entrepreneur Staff

Former Associate Editor, Entrepreneur India

Journalist in the making since 2006! My fastest fingers have worked for India's business news channel CNBC-TV18, global news wire Thomson Reuters, the digital arm of India’s biggest newspaper The Economic Times and Entrepreneur India as the Digital Head. 
News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.